Nee (Perfume song)

"Nee"
Single by Perfume
from the album JPN
B-side "Fake It"
Released November 10, 2010 (2010-11-10)
Format CD single, digital download
Recorded 2010
Genre J-pop, electropop, house, Dance-pop
Label Tokuma Japan Communications
Songwriter(s) Yasutaka Nakata
Producer(s) Y. Nakata
Perfume singles chronology
"Voice"
(2010)		 "Nee"
(2010)		 "Laser Beam/Kasuka na Kaori"
(2011)

"Voice"
(2010)		 "Nee"
(2010)		 "Laser Beam/Kasuka na Kaori"
(2011)
Music video
"Nee" on YouTube
Music video
"Fake it" on YouTube

"Nee" (ねぇ, "Hey") is the seventeenth single released by Japanese girl group Perfume. "Nee" is used in a tie-in campaign with Japanese apparel brand Natural Beauty Basic. The full version of "Nee" was aired on Perfume's radio program Perfume Locks on 21 October 2010.[1] The single was released on November 10, 2010 in Japan.

Promotion and music video

"Nee" is being used as the theme song for Natural Beauty Basic, like previous single "Natural ni koishite" was used.[2] Like "Natural ni koishite", the video for "Nee" featured outfits created by the clothing line that were simultaneously made available on the website. The music video features the girls dancing on a hexagonal platform, surrounded by winter scenery. At first, each member of Perfume is shown individually and, through the use of CG, appears on screen three times dancing. In the second half, all three members are shown together, with each part of their choreography coming together to create an elaborate dance performance. These scenes are interspersed with Perfume posing against and wandering through a white set of white cutouts of trees, street signs and buildings.[3]

The video, directed by Kodama Yuichi, was also the basis for four commercials for Natural Beauty Basic. Much like the commercials for "Natural ni koishite", one commercial was made for each member of Perfume dancing with copies of themselves, while the final version is a static shot showing the group choreography.[2]

Track listing

All tracks written by Yasutaka Nakata.

CD
No.TitleLength
1."Nee" (ねぇ "Hey")4:27
2."FAKE IT"4:12
3."Nee" (Original Instrumental)4:27
4."FAKE IT" (Original Instrumental)4:11
DVD
No.TitleDirectorLength
1."Nee"Yuichi Kodama 

Chart rankings

Charts (2010) Peak
position
Billboard Adult Contemporary Airplay[4] 3
Billboard Japan Hot 100[5] 2
Oricon weekly singles[6] 2
Oricon monthly singles[7] 7
Oricon yearly singles[8] 64
RIAJ Digital Track Chart Top 100[9] 11

Sales and certifications

Chart Amount
Oricon physical sales[10] 100,000
RIAJ physical shipping certification[11] Gold (100,000+)

References

  1. ↑ "Perfume Locks!" (in Japanese). School of Lock!. 21 October 2010. Retrieved 2010-10-21.
  2. 1 2 "Perfume 新CMであ～ちゃん、のっち、かしゆかが、おねだりダンス!?". Hotexpress (in Japanese). Plantech.Co,Ltd. 5 October 2010. Retrieved 21 October 2010.
  3. ↑ "Perfumeだらけ！女性ブランドCMで自分の分身相手にダンス". Natalie (in Japanese). Natasha Inc. 5 October 2010. Retrieved 21 October 2010.
  4. ↑ "Japan Billboard Adult Contemporary Airplay". Billboard. November 8, 2010. Archived from the original on December 10, 2010. Retrieved December 10, 2010.
  5. ↑ "Japan Billboard Hot 100". Billboard. November 22, 2010. Archived from the original on December 10, 2010. Retrieved December 10, 2010.
  6. ↑ Oricon. ねぇ - Ｐｅｒｆｕｍｅ (in Japanese). Retrieved December 10, 2010.
  7. ↑ "シングル 月間ランキング-ORICON STYLE ランキング" (in Japanese). Oricon. 2010. Archived from the original on December 10, 2010. Retrieved December 10, 2010.
  8. ↑ "シングル 月間ランキング-ORICON STYLE ランキング" (in Japanese). Oricon. 2010. Archived from the original on December 10, 2010. Retrieved December 12, 2010.
  9. ↑ "レコード協会調べ 2010年11月17日～2010年11月23日 ＜略称：レコ協チャート（「着うたフル(R)」）＞" (in Japanese). RIAJ. November 26, 2010. Retrieved December 10, 2010.
  10. ↑ "オリコンランキング情報サービス「you大樹」". Oricon. Retrieved December 10, 2010. (subscription only)
  11. ↑ レコード協会調べ　9月度有料音楽配信認定 ＜略称：9月度認定＞. RIAJ (in Japanese). December 10, 2010. Retrieved December 10, 2010.
  1. Official Site
  2. Tokuma Japan Communications' Perfume Site
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