Nationale Postcode Loterij

Nationale Postcode Loterij
Agency overview
Headquarters Amsterdam, Netherlands
Website http://www.postcodeloterij.nl

The Nationale Postcode Loterij (National Postcode Lottery) is the biggest charity lottery in the Netherlands. It was founded in 1989 by Novamedia, a marketing agency that sets up and runs charity lotteries.[1] Fifty percent of the proceeds of this lottery are donated amongst 81 charities, which, in 2010 amounted to over 270 million euros.[2]

Prize winners are the lot owners whose postal code, a code that forms part of the winners' residential address, has been drawn. Hence even if not participating one may still find out that one would have won had one played. Anticipations of post-decisional regret influence decisions to play the Postcode lottery.[3] Till 2012 it was not even allowed to use the postal code for commercial purposes. In that year these rules were just abolished by the government.[4][5][6][7]

Ambassadors

Several notable individuals endorse the lottery, and have been appointed ambassadors, including:[8]

Proceeds donated to charities

Figures are in millions of euros:

Charities

Charities receiving proceeds include:[10] [11]

See also

References

  1. ↑ "Novamedia - Factsheet". Novamedia.nl. Retrieved 2017-01-05.
  2. ↑ "Goede doelen steunen door mee te spelen in de Nationale Postcode Loterij.". Postcodeloterij.nl. Retrieved 2017-01-05.
  3. ↑ Zeelenberg, Marcel; Pieters, Rik (2004). "Consequences of regret aversion in real life: The case of the Dutch postcode lottery". Organizational Behavior and Human Decision Processes. 93 (2): 155–68. doi:10.1016/j.obhdp.2003.10.001.
  4. ↑ "Hergebruik van overheidsinformatie: postcodes". Boek9.nl. 2011-12-21. Retrieved 2017-01-05.
  5. ↑ "PostNL en Cendris/Staat" (PDF). Ivir.nl. Retrieved 2017-01-05.
  6. ↑ "ECLI:NL:RBSGR:2011:BU9147 Volledige tekst uitspraak". Recht.nl. Retrieved 2017-01-05.
  7. ↑ Marcel Zeelenberg. "Consequences of Regret Aversion in Lottery Play" (PDF). Ceel.economia.unitn.it. Retrieved 2017-01-05.
  8. ↑ "Einde persbericht". Allepersberichten.nl. Retrieved 2017-01-05.
  9. ↑ "Why Susan Rice Should not be US ambassador to UN". Sahara Reporters. Retrieved 2017-01-05.
  10. ↑
  11. ↑
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