Naming firms

Unlike their full service marketing counterparts, naming firms specialize entirely in the linguistic art and science of product and company onomastics.[1][2][3]

Naming firms create multiple lists of brand name candidates, suggested tag lines and/or positioning statements, the domain name status of each name, and (depending on the firm), logo design/corporate identity.[4] Some agencies also include market research and consumer focus group testing.[5][6][7]

Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. Legal counsel is generally secured for trademark registration and application activities.[2][8]

Notable naming companies

See also

References and notes

  1. ↑ Gabler, Neil (January 15, 2015). "The Weird Science of Naming New Products". New York Times. Retrieved 7 December 2016.
  2. 1 2 Dahle, Cheryl (August 31, 2000). "How to Make a Name for Yourself". Fast Company. Retrieved 10 March 2017.
  3. ↑ Gellman, Lindsay (July 17, 2013). "Why Startups Are Sporting Increasingly Quirky Names". Wall Street Journal. Retrieved 10 March 2017.
  4. ↑ "Igor Naming Guide 2017". igorinternational.com. Igor. Retrieved 24 June 2017.
  5. ↑ Klein, Karen (January 5, 2004). "The Game of the Name". Bloomberg. Retrieved 10 March 2017.
  6. ↑ Girard, Lisa (May 14, 2014). "10 Questions to Ask Before Naming Your Business". Entrepreneur. Retrieved 10 March 2017.
  7. ↑ Lesonsky, Rieva (May 14, 2007). "How to Name Your Business". Entrepreneur. Retrieved 18 March 2017.
  8. ↑ James, Ellen (November 20, 1990). "Finding What's in a User-Friendly Name : Titles: Companies with an identity crisis can call on consultants to match business strategy with a marketable label.". Los Angeles Times. Retrieved 18 March 2017.


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