Naak
| Private | |
| Founded | 2016 |
| Headquarters | Montreal, Québec, Canada |
Key people | Antoine Domergue, William Walcker, Minh Pham |
| Website |
naakbar |
NAAK is a Canadian company that manufactures energy bars using crickets.[1] Their product is a protein energy bar created from crickets with the goal of being a good source of nutrition before, during or after physical exertion.[2][3]
Company history
Based in Montreal, Naak was founded by Antoine Domergue, Minh Pham and William Walcker in 2016. The company develops and markets food products made from crickets and natural ingredients for athletes.[4]
To make its bars, the Naak team collaborated with sports nutritionists and Louis-Philippe Breton, head of the Pastaga restaurant in Montreal, where they began artisan production. To fund the first large-scale production of the bars,[5] the founders launched a socio-financing campaign[6] at the Naak site that raised $12,000, exceeding the initial target of $5,000.
Naak energy bars are sold on its website and in several stores in Quebec, mainly in Montreal.
Awards
References
- ↑ "Des barres énergisantes à base de grillons". Journalmetro.com. 8 November 2016. Retrieved 8 November 2016.
- ↑ "Would you try cricket energy bars?". Triathlon Magazine. 25 November 2016. Retrieved 25 November 2016.
- ↑ "Barre Naak – On a testé les grillons dans des barres énergétiques". Trimes.org. 12 October 2016. Retrieved 12 October 2016.
- ↑ "Des grillons pleins d’énergie pour les sportifs". 19 November 2016. Retrieved 19 November 2016.
- ↑ "10 choses à savoir lundi". lesaffaires.com. 15 January 2017. Retrieved 15 January 2017.
- ↑ "Comment réussir sa campagne de socio-financement sans Kickstarter, Ulule ou KissKissBangBang". Medium.com. 30 November 2016. Retrieved 30 November 2016.
- ↑ "Naak". 8 December 2016. Retrieved 8 December 2016.
- ↑ "Naak, la barre énergétique… aux grillons". 19 December 2016. Retrieved 19 December 2016.