NH7 (webzine)

NH7 is an Indian webzine which reports on indie and alternative culture in India. It was started in 2010 when Only Much Louder Entertainment and Indiecision^[1] merged to form a webzine dedicated to Indian indie music and alternative culture. This venture was co-founded by Arjun S Ravi and, Shreyas Srinivasan.^[2] NH7.in is currently one of the only daily (five days a week) updated national music publications in India. The NH7 homepage changes every day, five days a week with new articles, features and reviews of bands from India and around the world. The site records 120,000 unique visitors in a month.

Content

Indiecision was started in 2008 as a music blog and then was absorbed by NH7. It is updated daily with coverage of the alternative music scene in India alongside coverage of stand-up comedy, graffiti, theatre, and comics in its regular features.^[3]

Regular Features

Out Of Toon is a weekly updated cartoon series by Deepak Gopalakrishnan. Double Tap is a bi-weekly feature about zombies and everything related to zombies. NH7 Quick Draw is a weekly feature that reviews one new graphic novel on the site. Walks Into A Bar is a monthly feature that interviews stand-up comedians in India. 5electronic is a bi-weekly feature where Indian electronic artists recommend what they are currently listening to. Five at 5 is a daily feature on NH7 where one NH7 writer/staffer recommends five songs from their playlist. NH7 In Conversation is a monthly feature that talks to artists about their upcoming releases and various projects. The NH7 Media Capsule is a daily feature that rounds up the music news that has been covered by the mainstream news publications. The NH7 throwdown is a bi-weekly profile of an emerging b-boy/b-girl from India. The webzine has also expanded into visual features with the launch of NH7 TV.

NH7 TV

NH7 TV is NH7.in's YouTube channel which features acoustic sessions with musicians, interviews and footage from the NH7 Weekender.

NH7 Feed

The site also features a live feed which is updated daily with news, new releases and other viral content from the internet.

NH7 Radio

NH7.in also features a music player on its website, and claims to stream 2,000+ number of tracks from Indian and international artists, across a number of genres. The Radio features different stations such as Rock Radio, Metal Radio, Electronica Radio, Folk Rock Radio and Alternative Rock Radio. Users can also create playlists that they can share with their friends.^[4]

NH7 Music Store

NH7.in has tied-up with Indian e-commerce major, Flipkart to launch one of India's first digital music downloads featuring independent music, via Flipkart’s Flyte digital store. While the site is an extended section of Flyte, the URL – nh7.in/musicstore, redirects to it. The downloads are priced between Rs 6 – Rs 15 for singles and Rs 20 – 150 for albums.^[5]

NH7 Festivapp

The NH7 festival is a smartphone application that allows one to discover cultural, literary, music, film festivals and events in India. Festivapp is currently available as a free download on the iTunes App Store and the Google Play Store. The app features more options for NH7′s own events like NH7 Weekender, including the ability to buy festival tickets from within the app, check out nearby places including restaurants and bars, and find accommodation near to the venue. It also offers guides on things to do at the festival and around the venue.^[6]

Bacardi NH7 Weekender

Nh7.in is also one of the founders and partners for the muti-genre Bacardi NH7 Weekender festival.^[7]

References