1740 Broadway

Mutual of New York Building
General information
Coordinates 40°45′54″N 73°58′54″W / 40.765063°N 73.981649°W / 40.765063; -73.981649
Completed 1950
Owner Equity Office Properties
Height
Antenna spire 375 ft (114 m)
Technical details
Floor count 26
Floor area approx. 600,000 sq ft (56,000 m2)
Lifts/elevators 14 (13 passenger, 1 freight)
Design and construction
Architect Shreve, Lamb & Harmon Associates

1740 Broadway (formerly the MONY Building or Mutual of New York Building) is a 26-story building in Midtown Manhattan in New York City which is owned by Equity Office Properties. Located on the east side of Broadway between West 55th and 56th Streets,[1] it shares a trapezoid-shaped city block with the Park Central Hotel.

Signage on the facade

Its most famous attribute was once a sign at the top of its facade which advertised for Mutual of New York, the structure's original owner. The first version spelled out the entire name, with the first letter of each of the words in it (MONY) being red neon lighting which was twice the size of the rest. It was in this form that the sign served as both the inspiration for Tommy James and the Shondells' 1968 hit single "Mony Mony" and as a motif in Midnight Cowboy. The subsequent version was the corporate logo, which was the insurance company's acronym with a dollar sign inside the "O."[2][3]

The MONY sign was removed by Vornado in December 2007, and replaced with "1740" to reflect its street address. The numerals, 8 1⁄2 feet (2.6 meters) tall and in Futura typeface, are illuminated at night by white light-emitting diodes.[3]

The Weather Star

Perched on the roof is the Weather Star, a 150-foot (46 m) tower of lights topped with a star which was built by Artkraft Strauss. The star was green if the following day's weather forecast was fair, orange for cloudy, flashing orange for rain and flashing white for snow. The direction the lights on the tower moved depended on whether the temperatures were expected to rise or fall; absence of movement meant no change. The Weather Star is still operable, but it's no longer used for meteorological forecasting purposes. At the base of the tower is a four-sided electronic digital board that has always displayed the current time and temperature.[3]

Mutual Life Insurance Company of New York built the structure in 1950 for its corporate headquarters. The architect Shreve, Lamb and Harmon also designed the Empire State Building. It left the building after being acquired by AXA. Mutual Insurance had been renamed MONY Life Insurance Company in 1998.[4] The building was completely renovated in 2007.[1]

Daytime View of the 1740 Broadway Building from another Tower. The "Weather Star" can be seen on top.

Tenants

References

  1. 1 2 1740 Broadway, New York, NY – Vornado Realty Trust.
  2. ↑ Midnight Cowboy (1969) locations – Exquisitely Bored in Nacogdoches.
  3. 1 2 3 Dunlap, David W. "No More MONY in the Midtown Skyline," City Room (The New York Times local news blog), Monday, February 4, 2008.
  4. ↑ New MONY Sign Brightens Broadway; New Brand Logo Calls Upon Images of Money - Businesswire - November 16, 1998
  5. ↑ Victoria’s Secret parent company expands at 1740 Broadway
  6. ↑
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.