Mozart Distillerie

The liqueurs made by the Mozart Distillerie

Mozart Distillerie GmbH (established 1954) of Salzburg, Austria, is a maker of chocolate liqueurs. The firm was previously known as H.C. König and Harald König is the Chief Executive and President.[1]

Branding

The firm has successfully developed a brand based around Wolfgang Amadeus Mozart, who was born in Salzburg, which emphasises the blending of different elements that make up a liqueur in a similar way to the different parts of a work of music. The firm claims that the Andante from Mozart's String Quartet No. 2 in D major, K. 155 (K. 134a) is played into each batch approximately 380 times (during a 24-hour period) as part of the manufacturing process, which they describe as "soundmilling".[2][3][4] In addition, ultrasound is used in order to pulverise the cocoa and achieve a smoother consistency in the finished product.[2]

Distinctive packaging has been developed using short, round, bottles that contrast with the tall bottles often used for alcoholic beverages and enable the liqueur to be double-stacked on the shelf in a retail outlet, allowing more product to be displayed in the same shelf space.[2]

Investors

In 2008, Suntory Limited, part of the Suntory Group,[5] acquired 50% of Mozart Distillerie GmbH from Bevipar AG, König Vermögens-Verwaltungs- Gesellschaft mbH and Dkfm Harald König[6] at a price of one billion Yen[7] in order to expand its portfolio of premium alcoholic beverage brands. Suntory had imported Mozart Distillerie products into Japan since 1990[8] under an agency contract with the Austrian company.[7] It has partnerships with more than 40 companies and uses its powerful distribution network to sell more than 70 brands of western spirits into "emerging" markets like India and China.[9] The deal allowed Mozart Distillerie to expand its sales outside the European market.

Products

Mozart Distillerie produces a wide range of chocolate liqueurs, including Mozart Gold Chocolate Cream, Mozart White Chocolate Cream, Mozart Black Dark, Mozart Dry Chocolate Spirit and most recently in 2013, Mozart R.G. Chocolate Cream.[10]

Key staff

Harald König is the Chief Executive and President. Florian F. Iro is the managing director, and Dietmar Fadinger is the master distiller and master chocolatier.[10]

See also

References

  1. ↑ Company Overview of Mozart Distillerie GmbH BloombergBusinessweek, 2014. Retrieved 16 May 2014. Archived here.
  2. 1 2 3 Mozart Distillerie YouTube, 18 January 2007. Retrieved 16 May 2014.
  3. ↑ "Mozart Dry Review". The Barmageddon Bunker. Retrieved 21 May 2014.
  4. ↑ "CHOCOLATE SPIRIT ON MY PALATE – MOZART DRY". A Mountain Of Crushed Ice. Retrieved 21 May 2014.
  5. ↑ Plunkett, Jack W. (2009). Plunkett's Food Industry Almanac 2009: The Only Comprehensive Guide to Food Companies and Trends. Plunkett Research. p. 520. ISBN 978-1-59392-131-6.
  6. ↑ Undisclosed joint venture Mozart Distillerie GmbH, Suntory Ltd, Syndicate of sellers International Law Office, 2008. Retrieved 2 June 2014.
  7. 1 2 Japan to buy half Austrias Mozart distillery by Kosty Steblovski, austriantimes.at, 12 June 2008. Retrieved 2 June 2014.
  8. ↑ Suntory to Invest in the Maestro of Austrian Premium Liqueur Maker, Mozart Suntory, June 2008. Retrieved 16 May 2014. Archived here.
  9. ↑ Suntory buys into Mozart Drinks International, 27 August 2008. Retrieved 16 May 2014. Archived here.
  10. 1 2 "New Mozart R.G. Chocolate Cream "most exciting launch in years"". thespiritsbusiness.com. Retrieved 21 May 2014.
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