Mixbook

Mixbook
Private
Industry photo books, photo cards, calendars, photo prints, canvas prints
Founded 2006 (2006)
Founders Andrew Laffoon, Aryk Grosz
Headquarters Palo Alto, California, USA
Number of employees
 60
Website mixbook.com

Mixbook is an Internet-based photo design tool and photo product service based in Palo Alto, California. Mixbook's service allows customers to design customized photo books, cards, calendars, canvas prints and photo prints through its online interface.[1] Mixbook derives its revenues by printing customized photo products and shipping it to customers.[2]

History

Mixbook was founded by Andrew Laffoon and Aryk Grosz, out of their college apartment, while attending The University of California, Berkeley. Both founders were featured in Inc.’s 2012 30 under 30: America’s Coolest Young Entrepreneurs.[3]

The company initially created a solution to help high school groups and students create their own yearbooks.[4]

Mixbook launched its photo book editor tool in 2009 providing consumers with a way to create fully customizable photo books with its easy to use design tools.[5] Shortly after in 2010, Mixbook added calendars and photo cards to its product line.

Along with the acquisition of Scrapblog in 2011,[6] Mixbook also grew four times in revenue and raised $10M from Level Equity.

In 2012, Mixbook released new features to their photo book editor tool which allowed users to customize their projects with Instagram. In the same year, Mixbook released a photo book app called Mosaic which allows users to build a printed photo book using photos found on their mobile device in minutes.[7][8]

In 2013, Mixbook launched another photo book service called Montage,[9] which offers a web-based interface, powered by patented image recognition technology that builds a premium quality book for you in minutes, streamlining the creation process.

Mixbook was named "one of the best photo book making sites" by CNET.[10] Washington Post described Mixbook as “offering the ‘most customizable’ templates, fonts, and software—and also for options that meet any budget.”[11]

In 2015, Mixbook launched two new product lines for photo prints and canvas prints. Montage and Mosaic were featured on The Today Show, where Mosaic was highlighted as a favorite gift of the season.[12] Mixbook was also featured on Good Morning America as a great gift for the holidays[13]

Company Divisions

Montage: Launched in 2013, Montage is a photo book service built using Google Dart technology,[14] and developed as an alternative photo book service to Mixbook. The Montage photo book service automates the creation process and allows users to create a photo book in as little as 10 to 15-minutes.[15]

Mosaic: Launched in 2012, Mosaic is a mobile app[16] for making photo books in a matter of minutes,[17] turning photos from your smartphone or tablet into lasting keepsakes.[18] Mosaic addresses the time challenges consumers have with creating lengthy photo books and the shift from printing photos to creating personal photo products.[19]

Awards and Accolades

List of Acquisitions

References

  1. ↑ "Mixbook". Mixbook.com.
  2. ↑ "How Mixbook’s founders translated engineering smarts to entrepreneurial success". Yahoo! Small Business.
  3. ↑ "Making Photo Books With a Social Spin". Inc.com. 2012-07-02. Retrieved 2016-06-06.
  4. ↑ "7 Business Lessons from Mixbook CEO Andrew Laffoon". Free Enterprise.
  5. ↑ "Mixbook Launches Upgrade to Online Photo Book Editor". This Blog Has Moved to Blog.Mixbook.Com. 2009-03-09. Retrieved 2016-06-06.
  6. ↑ Schroeder, Stan. "Mixbook Acquires Scrapbooking Service Scrapblog". Mashable. Retrieved 2016-06-06.
  7. ↑ "Mixbook CEO: We create the story for you". CNBC. Retrieved 2016-07-07.
  8. ↑ Perez, Sarah. "Mixbook Reveals Mosaic: An Easy-To-Use App For Making Photo Books From Your iPhone". TechCrunch. Retrieved 2016-06-06.
  9. ↑ Perez, Sarah. "Mixbook Debuts Montage, A Photo Book Builder Meant To Take Minutes, Not Hours". TechCrunch. Retrieved 2016-06-06.
  10. ↑ "The best and worst photo-book-making sites for you". CNET. Retrieved 2016-06-06.
  11. ↑ Roberts, Lindsey M. (2014-08-13). "Here are the best photo books for all those pictures languishing in your computer (and phone)". The Washington Post. ISSN 0190-8286. Retrieved 2016-06-06.
  12. ↑ "9 Valentine's Day gift ideas for family, friends". TODAY.com. Retrieved 2016-06-06.
  13. ↑ "'GMA' Deals and Steals: Great Gifts for the Holidays, All for $20 and Under". Yahoo. Retrieved 2016-06-06.
  14. ↑ "Mixbook sees 'perfect storm' for Google's Dart language (Q&A)". CNET. Retrieved 2016-07-07.
  15. ↑ Perez, Sarah. "Mixbook Debuts Montage, A Photo Book Builder Meant To Take Minutes, Not Hours". TechCrunch. Retrieved 2016-07-07.
  16. ↑ "App lets you make photo books from smartphone". Fox Business. 2014-06-30. Retrieved 2016-07-07.
  17. ↑ Hamburger, Ellis (2012-10-22). "Mosaic brings sleek photo books to the iPhone age of photography". The Verge. Retrieved 2016-07-07.
  18. ↑ Roberts, Lindsey M. (2014-10-03). "Apps to turn those phone photos into photo books". The Washington Post. ISSN 0190-8286. Retrieved 2016-07-07.
  19. ↑ "Photo Prints Are Coming Back: Mixbook's Laffoon". Bloomberg.com. Retrieved 2016-07-07.
  20. ↑ "Mixbook, America's Most Promising Companies". Forbes.
  21. ↑ "Mixbook, #176 in Inc 500". Inc Magazine.
  22. ↑ "The fastest growing companies in Silicon Valley - Silicon Valley Business Journal". Retrieved 2016-07-07.
  23. ↑ "Scrapblog Funding Rounds". CrunchBase.
  24. ↑ "Online Scrapbooking Platforms Consolidate: Mixbook Buys Scrapblog". TechCrunch. Retrieved 2016-06-06.
  25. ↑ "How Mixbook’s founders translated engineering smarts to entrepreneurial success". Yahoo! Small Business.
  26. ↑ "Yobongo to be acquired and shut down by Mixbook". Wall Street Journal.
  27. ↑ "Now At Mixbook, Former Yobongo Team Reveals Mosaic, A Fast Way To Build Photobooks From Your iPhone". TechCrunch.
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