Mirage Yachts

Mirage Yachts Limited
Privately held company
Industry Boat building
Fate Out of business
Founded February 1972
Founder Dick and Irene Steffen
Defunct 1989
Headquarters Pointe Claire, Quebec and later Vaudreuil, Quebec, Canada
Products Sailboats
Number of employees
 15 (circa 1975)

Mirage Yachts Limited was a Canadian boat builder initially based in Pointe Claire, Quebec, a suburb of Montreal and founded by Dick and Irene Steffen. The company specialized in the manufacture of sailboats.[1]

The company was founded in February 1972 and went out of business in 1989.[1]

History

Mirage 27
Kirby 25
Mirage 25

The Steffens had owned a yacht dealership for C&C Yachts, that was located in Pointe Claire. The company had done good business selling C&C boats, but the C&C line did not offer a boat smaller than the C&C 27. Dick Steffen was a competitive sailing racer and thought that there would be a good market for a C&C 24 foot keelboat. At his request C&C designed the boat, but decided not to proceed with production. Steffen bought the design from C&C, founding Mirage Yachts in February 1972 to build the design.[1]

Initially the new company was located on the second floor of a rented building in Pointe Claire, a major Canadian sailing centre.[1]

The Mirage 24 sold well and the company soon had 15 employees constructing the model. One factor in its brisk sales was its racing record in Midget Ocean Racing Club (MORC) class events. Even 15 years after its introduction a Mirage 24 won the production boat division in the MORC national championships.[1]

Caught off guard, C&C decided to produce a competitor, the C&C 25, which was very similar to the Mirage 24's design. The Mirage 24 continued to sell well and usually beat the C&C 25 in competition.[1]

Steffen approached C&C to design an enlarged version of the Mirage 24, but C&C turned down the effort, calculating that it could hurt sales of their models in that size range. As a result, Steffen asked Peter Schmitt to design the Mirage 27 in 1975 and American Robert Perry to design the Mirage 26 the following year.[1]

Needing larger facilities the company was moved to a location in Vaudreuil, Quebec that offered 12,000 sq ft (1,100 m2) of floor space. This was expanded to 30,000 sq ft (2,800 m2) and in 1983 to 35,000 sq ft (3,300 m2), with the spars being built in a 5,000 sq ft (460 m2) facility in Dorion, Quebec.[1]

The Perry-designed boats, such as the Mirage 33 and the Mirage 30, sold very well and established the company as a builder of winning racing boats as well as family cruisers.[1]

In the late 1970s the J/24 was the dominate racing keelboat and Steffen asked Bruce Kirby, famed for his Laser dinghy, to design a competitor, the Kirby 25, which proved more than a competitive match for the J/24. The later J/30 was opposed by the Kirby 30 and its developed version, the Mirage 30 SX.[1]

As a result of a favourable exchange rate and European design, French sailboats took a large portion of the North American market in the mid-1980s and sales of the Perry-designed Mirage 30 did not meet expectations.[1]

In seeking a newer design to replace the Mirage 27 in the product line in 1985 Steffen asked a number of designers to provide preliminary designs for a boat in this class. The winner was Phillippe Harlé, who completed his design for the Mirage 29, which was introduced into the market in the spring of 1986, becoming a quick success. Fifty boats were sold before the first had been delivered and just under 300 were built in total. Harkle went onto design the Mirage 275 and Mirage 39.[1]

With sales doing well the Steffens saw a good opportunity to sell the company in 1989 and it was acquired by a local Montreal investor. The investor quickly went out of business and the company closed that same year.[1]

Sailboats

Mirage 30

Summary of boats built by Mirage, by date:

References

  1. 1 2 3 4 5 6 7 8 9 10 11 12 13 Browning, Randy (2017). "Mirage Yachts Ltd (CAN) 1972-1989". sailboatdata.com. Retrieved 27 February 2017.
Wikimedia Commons has media related to Mirage Yachts.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.