Minimello

Minimello is a Swedish television programme for children produced by SVT and DHX Media, created and hosted by Ylva Hällen and shown on the SVT children's channel.[1] The programme features dolls made from used toilet rolls, which have been decorated and sent in by young viewers.[2][3][4] The dolls are judged, and the 16 best compete in a singing contest.[5] The songs, specially composed for the contest, are sung by well-known Swedish singers.[6] The performances are watched by a studio audience, of toilet rolls.[2] The viewers vote for their favourite songs on the Minimello website (about 1 million votes/weekend). It has been described as "The Voice with toilet rolls".[3]

The programme started in 2010,[3] when its page was SVT's most-visited programme page.[5] In 2014 more than 10,000 toilet rolls were submitted for the competition.[7] A total of 35,000 rolls have been entered since the competition began, many handed to Ylva Hällen personally during her tours of the country.[6]

Voting system

The winners are decided by both studio juries and viewers, with weekly competitions leading to a Grand Finale.[6] As of October 2014 over 1 million votes are cast each week.[3][6] Winners have included Rock Band Tures with "Stopp!", Princesses Mia and Pia, with "Bom Bom Bom", Saga-Linnéa with "Hundis", Babyrose with "Jag är Babyrose", Gold Guy (Guldkillen) with "La Discoteca" and Nelia with "Livet ut".[2]

References

  1. ↑ Jonas Gillberg, "Christopher Wollter blir toarulle i Minimello", Dygnet runt blog, Sydsvenskan, 7 October 2014 (in Swedish).
  2. 1 2 3 Stuart Heritage, "Would you watch a talent show for toilet rolls?", Shortcuts blog, The Guardian, 15 October 2014.
  3. 1 2 3 4 Michael Idato, "Top five weirdest TV series showcased at Mipcom", Sydney Morning Herald, 16 October 2014.
  4. ↑ "Axel Burenius artistfigur tävlar i Minemello", Lidköpingsnytt, 8 October 2014 (in Swedish).
  5. 1 2 Carl Cato, TT Spektra, 'Hårda papper i "Minimello'", Göteborgs-Posten, 2 November 2011 (in Swedish).
  6. 1 2 3 4 "Minimello on SVT's programme sales site". svtsales.com. SVT Sales. Retrieved 15 October 2014.(in English)
  7. ↑ Linda-Marie Nilsson, "Klart- har ar alla som ska tavla i minimello", Expressen, 7 October 2014 (in Swedish)
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