Mike's Hard Lemonade Co.
| Founded | April 1, 1999 |
|---|---|
| Headquarters | Chicago, Illinois, United States |
| Products | Beverages |
| Website |
mikeshard |
Mike's Hard Lemonade Co. is a ready to drink beverage manufacturer based in the United States. It is distributed by Labatt Breweries of Canada in the United States and owned by Anheuser-Busch InBev[1] globally. The company produces a family of products based on its original Mike's Hard Lemonade, first introduced in Canada in 1996, a mix of malt liquor, natural flavors and carbonated water. Mike's entered the U.S. market on April 1, 1999, changing the beverage to a mixture of lemonade flavor and an unflavored malt liquor base, due to differing tax and beverage laws.
Founded in 1999 by Anthony von Mandl,[2] the company moved its headquarters from Lakewood, Colorado to Seattle, Washington in 2005 to be closer to its former parent, Mark Anthony Group Inc. of Vancouver, B.C., Canada, a privately owned manufacturer and distributor of wines, hard ciders, and other alcoholic beverages. In Sept. 2013, the company announced it was moving its headquarters to Chicago.[3]
Products
Mike's makes a family of products based on the original Mike's Hard Lemonade theme, including:
- Mike's Hard Cranberry Lemonade, Limeade, Black Cherry Lemonade, Raspberry Lemonade, Black Raspberry Lemonade, Strawberry Lemonade, Peach Lemonade, Pink Lemonade, and Watermelon
- Mike's Hard Winter Blackberry
- Mike's Hard Blood Orange
- Mike's Harder Lemonade, Cranberry Lemonade, Blueberry Lemonade, Black Cherry Lemonade, Strawberry Lemonade, Limeade, Mango, and Blood Orange.
- Mike's The Classic Margarita in Traditional Lime, Raspberry, Peach, and Strawberry.
- Mike's Harder Margarita
- Mike's Hard Punch in Mango and Fruit flavors
- Mike's Harder Punch in Mango, Fruit Punch, Grape, Orange Citrus, Strawberry Pineapple and Cherry Lime
- Mike's Hard Chocolate Cherry
- Mike's Lite Hard Lemonade and Cranberry Lemonade[4]
- Mike's Authentic Shandy
- Mike's Hard Smashed Apple Cider in Crisp Apple and Classic Dry
- Mike's Hard Frozen in Black Cherry Lemonade, Strawberry Lemonade, Lemonade, and Classic Margarita
- Mike's Hard Raspberry Elderflower Lemonade
See also
References
- ↑ "The Mark Anthony Group Announces Divestiture of the Company's Ready-to-Drink, Cider and Craft Beer Brands in Canada". newswire.ca. 10 November 2015.
- ↑ JOHN COOK, SEATTLE POST-INTELLIGENCER REPORTER (16 February 2005). "Mike's malt execs like flavor of Seattle". seattlepi.com.
- ↑ Illinois Government News Network - Governor Quinn Announces Mike’s Hard Lemonade Opens U.S. Headquarters Office in Illinois Retrieved 13 September 2013.
- ↑ "mike's Hard Lemonade". Retrieved 6 November 2011.