Mid-West Family Broadcasting

Mid-West Family Broadcasting
Private
Industry Broadcast Media, Entertainment
Headquarters Madison, Wisconsin
Products Radio, Advertising, Digital Marketing
Website MidWestFamilyBroadcasting.com

Mid-West Family Broadcasting is an independently owned broadcasting company based in Madison, Wisconsin. The company owns and manages radio stations in Madison, Wisconsin, Eau Claire, Wisconsin, La Crosse, Wisconsin, Benton Harbor/St. Joseph, Michigan, South Bend/Elkhart, Indiana, Springfield, Illinois, Springfield, Missouri, and Rockford, Illinois. In 2013 Mid-West Family purchased the Maverick stations in Rockford, Illinois and Eau Claire, Wisconsin. This added 11 stations starting May 1, 2013 with an LMA.[1]

On November 2, 2015, Gray Television agreed to sell the WSBT radio group to Mid-West Family when the deal to acquire the television and radio assets of Schurz Communications closes. This will add four stations in the Michiana area to Mid-West's lineup.[2] It is unknown what the fate will be of WSBT radio as the TV station of the same name is set to be sold to a different owner. Much of the content and a few of the personalities are currently shared between the two.

Owned & operated stations

Eau Claire, Wisconsin

Madison, Wisconsin

La Crosse, Wisconsin

St. Joseph/Benton Harbor/South Haven, Michigan

South Bend, Indiana/Elkhart, Indiana

Springfield, Illinois

Springfield, Missouri

Rockford, Illinois

References

  1. ↑ http://rbr.com/mid-west-adds-mavericks-to-its-family/
  2. ↑ Allen, Kevin (November 2, 2015). "WSBT Radio Group will have a new owner, again". South Bend Tribune. Retrieved January 9, 2016.


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