Micro-Star International

Micro-Star International Co., Ltd
Public
Traded as TWSE: 2377
Industry Computer hardware
Electronics
Founded August 4, 1986 (1986-08-04)
Founder Joseph Hsu
Jeans Huang
Frank Lin
Kenny Yu
Henry Lu
Headquarters Zhonghe District, New Taipei City, Taiwan
Area served
 Worldwide
Key people
 Joseph Hsu (Chairman)
Products
Revenue US$3.4 billion (2016)
Number of employees
 10,200 (as of May 2017)
Website www.msi.com

MSI (Micro-Star International Co., Ltd, Chinese: 微星科技股份有限公司) is a Taiwanese multinational information technology corporation headquartered in New Taipei City, Taiwan. It designs, develops and provides computer hardware, related products and services, including laptops, desktops, motherboards, graphics cards, All-in-One PCs, servers, industrial computers, PC peripherals, car infotainment products, etc.

The company has a primary listing on the Taiwan Stock Exchange[1] and was established in August 1986 by 5 founders – Hsu Xiang (a.k.a. Joseph Hsu),[2] Huang Jinqing (a.k.a. Jeans Huang),[3][4] Lin Wentong (a.k.a. Frank Lin),[5] Yu Xian'neng (a.k.a. Kenny Yu), and Lu Qilong (a.k.a. Henry Lu). First starting its business in New Taipei City, Taiwan, MSI later expanded into Mainland China, setting up its Baoan Plant in Shenzhen in 2000 and establishing research and development facilities in Kunshan in 2001. It also provides global warranty service in North America, Central/South America, Asia, Australia and Europe.[6]

The company has been a sponsor for a number of eSports teams[7] and is also the host of the international gaming event MSI Masters Gaming Arena (formerly known as MSI Beat IT).[8][9][10][11] The earliest Beat IT tournament can be traced back to 2010, featuring Evil Geniuses winning the championship.[12]

The company's slogan as seen in 2017: "TRUE GAMING. SOME ARE PC, WE ARE GAMING."[13][14]

Operations

MSI's offices in Zhonghe District, New Taipei City, Taiwan serve as the company's headquarters, and house a number of different divisions and services.[15]

Manufacturing initially took place at plants in Taiwan.

The company has branch offices in the Americas, Europe, Asia, Australia, and South Africa. As of 2015 the company has employed a global workforce of over 13,500 and has a global presence in over 120 countries, spanning the Americas, Europe/Middle East/Africa (EMEA) and Asia Pacific.

Products

The company first built its reputation on developing and manufacturing computer motherboards and graphics cards. It established its subsidiary FUNTORO in 2008 to provide solutions for vehicle infotainment. Now it provides a variety of products ranging from laptops, gaming laptops,[16] motherboards, graphics cards, all-in-one PCs, mobile workstations, barebone computers, servers, IPCs, multimedia peripherals to vehicle infotainment solutions, smart cleaning robots, panoramic Wi-Fi cameras, etc.

When established in 1986, MSI focused on the design and manufacturing of motherboards and add-on cards. Later that year, it introduced the first overclockable 286 motherboard.

In 1989, MSI introduced its first 486 motherboard; in 1993, its first 586 motherboard; in 1995, its Dual Pentium Pro-based motherboard. In 1997 it introduced its Intel Pentium II-based motherboard with Intel MMX Technology, along with its first graphics card product, and its first barebone product; in 1990 it introduced its first Socket 7 based motherboard, and in 2002, its first PC2PC Bluetooth & WLAN motherboard.

In 2000 MSI introduced its first set-top box product (MS-5205).[17] In 2003, its first Pen Tablet PC product (PenNote3100),[18] and in 2004, its first Notebook product (M510C).[19] In 2009, MSI introduced its first Ultra Slim Notebook (X320),[20] and first All-in-One PC (AP1900).[21]

In 2008, MSI sponsored Fnatic and dived into the PC gaming market. Its GAMING series features laptops, desktops, motherboards, graphic cards, All-in-One PCs and gaming peripherals designed for gamers, power users and all.

In 2015, MSI teamed up with eye-tracking tech firm Tobii for the creation of eye-tracking gaming laptops.[22][23]

In early 2016, MSI announced a collaboration with HTC and has revealed Vive-ready systems to offer Virtual Reality experiences.[24][25][26][27][28][29]

History

MSI's 5 founders Joseph Hsu, Jeans Huang, Frank Lin, Kenny Yu and Henry Lu all worked for electronics giant Sony back in the day. Sony's corporate downsizing in 1985 brought them together. All with engineering background while working for Sony, these five young men joined forces and leveraged their expertise to establish Micro Star International in August 1986.

In 1997, MSI inaugurated its Plant I in Jung-He city; in 2000, it inaugurated its Plant III in Jung-He city

In 1998, it became a public company with an IPO (Initial Public Offering) on the Taipei Stock Exchange (TAIEX).

In 2000, MSI Computer (Shenzhen) Co., Ltd. was founded, and in 2001, MSI Electronics (Kunshan) Co., Ltd.

In 2002, MSI set up its European logistics center in the Netherlands.

In 2008, MSI was ranked among the Top 20 Taiwan Global Brands.[30] In 2011, the firm was named one of the Top 100 Taiwan Brands, distinguished among 500 brands.[31] By 2013, MSI has been awarded from Taiwan Excellence for 15 consecutive years.[32]

In 2015, MSI was ranked the 4th best laptop brand of 2015 by Laptop magazine.[33][34]

According to research, MSI was the largest gaming laptop supplier worldwide in 2016.[35][36]

MSI launched "Join the Dragon" team sponsorship program in April 2017 to discover talented eSports teams.[37]

Sponsorship

The company partners with eSports heavyweights Fnatic[38][39] and Cloud 9.[40]

It has also been a sponsor for a number of eSports teams worldwide, including PENTA Sports,[41] Energy eSports,[42] HWA Gaming,[43] yoe Flash Wolves,[44] NXA-Ladies,[45] Saigon Fantastic Five,[46] MSI-Evolution,[47] Vox Eminor,[48] DeToNator,[49] Team Infused,[50] Aperture Gaming,[51] Phoenix GaminG,[52] etc.


See also

References

  1. ↑ "Micro-Star International Co (2377:Taiwan Stock Exchange)". Retrieved February 5, 2015.
  2. ↑ "Xiang Xu, General Manager and Chairman, Micro-Star International Co., Ltd.". Retrieved February 5, 2015.
  3. ↑ "Jin Qing Huang, Senior Vice President of Research and Development Headquarter and Director, Micro-Star International Co., Ltd.". Retrieved February 5, 2015.
  4. ↑ "The Distro Interview: MSI Senior Vice President and co-founder, Jeans Huang". Retrieved March 18, 2015.
  5. ↑ "Wen Tong Lin, Senior Vice President of Materials and Director, Micro-Star International Co., Ltd.". Retrieved February 5, 2015.
  6. ↑ "GLOBAL WARRANTY SERVICE LOCATIONS". Retrieved February 5, 2015.
  7. ↑ "MSI Gaming teams". Retrieved October 21, 2015.
  8. ↑ "MSI Masters Gaming Arena 2015". Retrieved October 5, 2015.
  9. ↑ "MSI Masters Gaming Arena 2015 at gosugamers". Retrieved October 21, 2015.
  10. ↑ "Coverage: MSI Beat IT Global 2014". Retrieved March 4, 2015.
  11. ↑ "MSI Beat IT 2014: Global Gaming Competition a Spectacular Festival That Leaves All Longing For More". Retrieved March 4, 2015.
  12. ↑ "Evil Geniuses win MSI BEAT IT 2010". Retrieved March 4, 2015.
  13. ↑ "SOME ARE PC, WE ARE GAMING.". Retrieved June 26, 2017.
  14. ↑ "MSI GT75VR Titan gaming laptop stays frosty, slays benchmarks". Retrieved June 26, 2017.
  15. ↑ "headquarters". Retrieved October 21, 2015.
  16. ↑ "MSI GE60 Apache 033 Gaming Laptop Review". Gaming Laptop. Retrieved 2015-02-25.
  17. ↑ "Micro-Star International Announces MS-5205 Set-Top Box". Retrieved February 5, 2015.
  18. ↑ "MSI PenNote 3100 Tablet PC". Retrieved February 5, 2015.
  19. ↑ "MSI MEGABOOK M510C". Retrieved February 5, 2015.
  20. ↑ "MSI X320 Ultra Slim Notebook". Retrieved February 5, 2015.
  21. ↑ "MSI AP1900 All-in-One PC". Retrieved February 5, 2015.
  22. ↑ "MSI builds concept notebook with Tobii eye-tracking tech built in, seeks other OEMs". Retrieved June 16, 2017.
  23. ↑ "MSI Teams up with Tobii for Eye-Tracking GT72 Gaming Laptop". Retrieved June 16, 2017.
  24. ↑ "MSI TEAMS WITH HTC, LAUNCHES ‘MAC PRO’ BOX FOR VR GAMING". Retrieved March 29, 2016.
  25. ↑ "MSI, HP and Alienware reveal Vive-Ready VR PCs". Retrieved March 29, 2016.
  26. ↑ "ALIENWARE AND MSI OFFER POWERFUL VIVE OPTIMIZED SYSTEMS". Retrieved March 29, 2016.
  27. ↑ "HP, Alienware and MSI Partner with HTC to Offer Vive-Ready PCs". Retrieved March 29, 2016.
  28. ↑ "MSI Vortex and HTC Vive Partnership: Ultimate VR Experience?". Retrieved March 29, 2016.
  29. ↑ "VIVE OPTIMIZED PCs". Retrieved March 29, 2016.
  30. ↑ "2008 Top Taiwan Global Brands". Retrieved October 23, 2015.
  31. ↑ "MSI was named one of the Top 100 Taiwan Brands in the "Top 100 Taiwan Brands" activity, August 29, 2011.". Retrieved February 5, 2015.
  32. ↑ "MSI Taiwan Excellence Award Winner: 15 years of affirmation, January 18, 2013". Retrieved February 5, 2015.
  33. ↑ "MSI: Best and Worst Laptop Brands 2015". Retrieved April 28, 2015.
  34. ↑ "Best & Worst Laptop Brands 2015". Retrieved April 28, 2015.
  35. ↑ "MSI is now the largest supplier of gaming notebooks worldwide". Retrieved June 16, 2017.
  36. ↑ "MSI Now the Largest Gaming Notebook Player in the World, Research Claims". Retrieved June 16, 2017.
  37. ↑ "MSI Launches Gaming Team Sponsorship Program". Retrieved August 11, 2017.
  38. ↑ "Meet Fnatic LoL and MSI at PAX, 2014". Retrieved March 18, 2015.
  39. ↑ "TEAM FNATIC MSI TAKES DREAMHACK, June 20, 2011". Retrieved March 18, 2015.
  40. ↑ "Cloud 9 official website". Retrieved January 29, 2016.
  41. ↑ "PENTA Sports official website". Retrieved January 29, 2016.
  42. ↑ "Energy eSports official website". Retrieved January 29, 2016.
  43. ↑ "HWA Gaming". Retrieved February 13, 2015.
  44. ↑ "yoe Flash Wolves". Retrieved February 13, 2015.
  45. ↑ "NXA-Ladies". Retrieved February 13, 2015.
  46. ↑ "Saigon Fantastic Five". Retrieved February 13, 2015.
  47. ↑ "MSI-Evolution". Retrieved February 13, 2015.
  48. ↑ "Vox Eminor". Retrieved February 13, 2015.
  49. ↑ "DeToNator". Retrieved February 13, 2015.
  50. ↑ "Team Infused". Retrieved February 13, 2015.
  51. ↑ "Aperture Gaming". Retrieved October 21, 2015.
  52. ↑ "Phoenix GaminG". Retrieved October 21, 2015.

Coordinates: 25°00′25″N 121°29′13″E / 25.006954°N 121.486846°E / 25.006954; 121.486846

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