Metro Gold

Metro Gold
Launched 8 September 2000
Closed 11 September 2001
Owned by Doordarshan and
Nine Network
Country India
Headquarters New Delhi, Delhi, India
Availability
Terrestrial
Analogue VHF band

Metro Gold, also known as 9 Gold, was a Hindi-language terrestrial television channel in India. The channel was a joint venture of both DD Metro and Nine Gold of Kerry Packer and Vinay Maloo HFCL - Nine Broadcasting India; hence known as Metro Gold. During its first launch, the channel was more likely known as DD Metro channel's "primetime block" from 7 pm to 10 pm IST, where it showed its programmes only in the given three-hour span on DD Metro Channel. But when the programmes started becoming popular in the primetime slot, DD Metro tried to set up some realistic terms with Nine Gold, which created disagreement between the companies and led up the channel's closing.[1]

Metro Gold's programming was targeted at family audiences, and covered genres including drama, comedy, horror, and live events. Among its most successful programmes are Mamla Gadbad Hai, Saamne Wali Khidki, Tede Medhe Sapnay, and Chonch Ladi Re Chonch.[2]

After Metro Gold went off-air, it signed a contract with STAR Plus, India's number 1 channel and sold off all of their shows to the channel. STAR Plus bought Nine Gold's entire library of programmes after signing the deal, and all of the programmes were re-aired on STAR Plus from the beginning.[3] Besides, all of Metro Gold's programmes now belong to (are claimed by) STAR Plus and known as theirs rather than DD Metro's, though they were aired on DD Metro channel. The reason was that HFCL - Nine Gold paid DD Metro 1.21 million rupees for the three hours of air-time on DD Metro and they had full claim and the right to sell their programmes to anyone, and when they signed a deal with STAR Plus, DD Metro had no say in it.[4]

Programmes

The following is a list of programmes that were broadcast by Metro Gold Channel at the time it was on-air (now the programmes belong to STAR Plus channel):

References

  1. ↑ "Nine Gold orders shutdown of DD Metro division". Indian Television Dot Com Pvt Ltd. 2001-06-21.
  2. ↑ "DD rewinds to old hit shows on its Metro channel as Nine Gold shuts off". Indian Television Dot Com Pvt Ltd. 2001-11-09.
  3. ↑ "Star India buys Nine Gold content library". Rediff.com. 2003.
  4. ↑ "As DD Metro improves presence, HFCL Nine seeks 10-year deal". Indian Television Dot Com.
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