Memorex

Memorex
Brand
Industry consumer electronics
Founded 1961
Founder Laurence L. Spitters
Parent Digital Products International
Website memorex-ce.com

Memorex is a consumer electronics brand specializing in disk recordable media for CD and DVD drives, flash memory, computer accessories and other electronics. It began as a computer tape producer and expanded to become a major IBM plug compatible peripheral supplier. It was broken up and ceased to exist after the 1990s other than as a brand.

History and evolution

MRX V brand Memorex magnetic tape

Established in 1961 in Silicon Valley, Memorex started by selling computer tapes, then added other media such as disk packs. The company then expanded into disk drives and other peripheral equipment for IBM mainframes. During the 1970s and into the early 1980s Memorex was worldwide one of the largest independent suppliers of disk drives and communications controllers to users of IBM-compatible mainframes, as well as media for computer uses and consumers.

Memorex brand Mini-Disc

Memorex entered the consumer media business in 1971 and started the ad campaign, first with its "shattering glass" advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. In the commercials she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?" This would become the company slogan which was used in a series of advertisements released through 1970s and 1980s.

In 1982 Memorex was bought by Burroughs. Over the next six years, Burroughs and its successor Unisys shut down, sold off or spun out the various parts of Memorex.

The computer media, communications and IBM end user sales and service organization were spun out as Memorex International. In 1988 Memorex acquired the Telex Corporation becoming Memorex Telex NV, a corporation based in the Netherlands, which survived as an entity until the middle 1990s.[1] The company evolved into a provider of information technology solutions including the distribution and integration of data network and storage products and the provision of related services in 18 countries worldwide. As late as 2006, several pieces existed as subsidiaries of other companies, see e.g., Memorex Telex Japan Ltd[2] a subsidiary of Kanematsu[3] or Memorex Telex (UK) Ltd. a subsidiary of EDS Global Field Services.[4]

Over time the Memorex consumer brand has been owned by Tandy, Handy Holdings, Imation and as of 2016 Digital Products International (DPI).

Today, Memorex is a brand for consumer electronics and accessories such as portable audio players, iPod accessories, flat panel TVs, Blu-ray Disc players, flash drives, CDs and DVDs.[5] These products are actually manufactured for the Memorex brand by a variety of manufacturers; for example, CD-Rs have been made by CMC Magnetics of Taiwan, Ritek of Taiwan and Moser Baer of India. Old Memorex storage stock is being sold off by PNY Technologies[6] while its consumer products are sold and supported by MEM-CE.[7]

Timeline


References

  1. ↑ "SEC Filing for MEMOREX TELEX N.V. (1996)"
  2. ↑ Memorex Telex Japan Homepage
  3. ↑ Kanematsu 2008 Annual Report
  4. ↑ http://www.memorex-telex.com/aboutus/
  5. ↑ Memorex Website
  6. ↑ https://www.pny.com/mega-consumer/shop-memorex
  7. ↑ http://memorex-ce.com/
  8. ↑ Memorex Private Placement Memo circa 1961
  9. ↑ Information Technology Industry TimeLine
  10. ↑ http://www.memorex.com/images/About_Memorex.pdf
  11. ↑ MEMOREX TELEX N V Quarterly Report, for period ending September 30, 1996
  12. ↑ Gardner, W. David, "Imation To Acquire Memorex For $330 Million", InformationWeek, January 20, 2006
  13. ↑ Imation 8k
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