Mediakraft Networks

Mediakraft Networks GmbH is a German Multi-channel network based in Munich. The company publishes and markets online video content and operates YouTube creator networks in Germany. Mediakraft Networks maintains offices in Munich, Cologne, Berlin, Hamburg, Amsterdam, Warsaw and Istanbul.

History

Mediakraft Networks was founded in September 2011[1] as a network of YouTubers for YouTubers[2][3] and is regarded as leading German multi-channel network (MCN).[4][5][6][7] In August 2012 the former CEO of Endemol, Ynon Kreiz, bought shares in Mediakraft Networks.[8][9] In October 2012 Medakraft launched Ponk, which presented comedy videos and was Germany's first domestic YouTube channel.[10] Ponk stands for Perfekt orientierte neue Komedians.[11]

In December 2012 Shortcut Ventures invested a seven-figure sum in Mediakraft.[12] In 2013 the company started subsidiaries in the Netherlands, Poland and Turkey. On 10 July 2014 Mediakraft announced it had raised €16M ($23M USD) from various investors.[13] One of the investors was the Cologne-based media group M. DuMont Schauberg.[14] By fall 2014 Mediakraft employed 130.[15]

Notable German YouTube channels that belong to Mediakraft Networks include Freshtorge, Die Lochis, Bullshit TV and Nela Lee. Former Network members are inter alia LeFloid, daaruum,[16] Simon Unge, Dner and ApeCrime.

In January 2015 Mediakraft co-founder Christoph Krachten left the company and was replaced by Levent Gültan and Spartacus Olsson. Krachten remains a shareholder.[17][18] On 20 March 2015 Boris Bolz, formerly of Red Bull Germany, joined Mediakraft as chief commercial officer.[19]

References

  1. ↑ Mediakraft Networks GmbH, Statista, 2014
  2. ↑ Bertram Gugel: Sind YouTube-Netzwerke die neuen Sender?, in: Digitalisierungsbericht 2014: Alles fließt!
  3. ↑ Martin Boldt: Mediakraft: Klick für Klick zu den Millionen, Kölner Stadt-Anzeiger, 14
  4. ↑ Stefan Niggemeier: Kölner Videodays: Ich werd mal YouTuber, Frankfurter Allgemeine Zeitung, 16
  5. ↑ Ann-Kathrin Nezik: Internet: Geld verbrennen, aber richtig, Der Spiegel, 21
  6. ↑ Stefan Mey: Die Youtube-Syndikate, ZDF-Blog Hyperland, 3
  7. ↑ Martin Dowideit: YouTube-Star Unge kontra Vermarkter Mediakraft: „So ein Scheißhaufen“, Handelsblatt, 21
  8. ↑ Torsten Zarges: YouTube und die TV-Produzenten: Der Erfolg kommt durch die internationale Hintertür, DWDL.de, 3
  9. ↑ Scott Roxborough: Germany's Constantin Film Strikes YouTube Promotion Deal With Mediakraft, The Hollywood Reporter, 25
  10. ↑ YouTube goes TV, Mediathek DRadio Wissen, accessed 11. November 2013.
  11. ↑ "Erster deutscher Themen-Kanal bei YouTube: Ponk". GoogleWatchBlog.de.de (in German).
  12. ↑ Magdalena Räth: Internetfernsehen: Millionensumme für Mediakraft Networks, Gruenderszene.de, 14
  13. ↑ Mediakraft to Invest Further US$ 23 Million, Securing its Leadership Position, wallstreet:online, 10 July 2014, abgerufen am 7
  14. ↑ M. DuMont Schauberg stellt Zukunftsprogramm vor, Mitteldeutsche Zeitung , 26.
  15. ↑ Cornelia Winkler: LeFloid verlässt Netzwerk Mediakraft, Berliner Zeitung, 10
  16. ↑ Abwandern von Youtube-Stars: "Daaruum" verlässt Netzwerk Mediakraft, Süddeutsche Zeitung, 3
  17. ↑ YouTuber-Netzwerk: Geschäftsführer Christoph Krachten verlässt Mediakraft, Spiegel Online, 29
  18. ↑ Mediakraft: Mit-Gründer Christoph Krachten verlässt die Geschäftsführung, Meedia, 29
  19. ↑ Mediakraft holt Boris Bolz in die Geschäftsführung, DWDL, 20.
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