Big N' Tasty

McDonald's Big N' Tasty

The Big N' Tasty Sandwich
Nutritional value per 1 sandwich (206 g)
Energy 526 kcal (2,200 kJ)
31 g (14%)
Sugars 9 g
Dietary fiber 3 g (13%)
24 g (37%)
Saturated 8 g (42%)
Trans 1.5 g
24 g (43%)
Vitamins
Vitamin A 120 IU
Vitamin C
(8%)

7 mg

Minerals
Calcium
(15%)

150 mg

Iron
(15%)

2 mg

Sodium
(53%)

790 mg

Other constituents
Energy from fat 220 kcal (920 kJ)
Cholesterol 70 mg (23%)
May vary outside U.S. market.
Percentages are roughly approximated using US recommendations for adults.
Source: McDonald's

The Big N’ Tasty is a cheeseburger sold by the international fast food chain McDonald's. It is designed to compete with the Burger King Whopper sandwich.[1] A similar variation called the Big Tasty, without the center "N'", which was first released in Jordan, is sold outside the United States in parts of Europe, South America, the Middle East, and Taiwan.

Product description

The Big N' Tasty consists of a seasoned quarter-pound (4 oz, 113.4 g) beef patty with ketchup, mayonnaise, slivered onions, two dill pickle slices, leaf lettuce, and one tomato slice on a sesame seed bun.

The Big Tasty configuration is somewhat different, consisting of a third-pound (150 g) beef patty, 5-inch (12.7 cm) sesame seed bun, square-cut lettuce, two tomato slices, sliced onions, three slices of Emmental cheese, and Big Tasty sauce (which has a smoke flavor[2]).

The Big Tasty Bacon variant also contains strips of bacon. This variant is not available in the U.S., only internationally.

Variants

Regional variants
Discontinued and preceding variants

History

Depiction of the McDLT packaging from its patent application

The Big N' Tasty is the latest in a series of burgers that were designed to compete against the Whopper from Burger King.[1] The first sandwich in this line of products was the McDLT. It was sold in a novel form of packaging where the meat and bottom bun was prepared separately from the lettuce, tomato, cheese, pickles, sauces, and top bun and both were then packaged into a specially designed two-sided container.[5] The consumer was then expected to finalize preparation of it by combining the "hot" and "cool" sides just before eating. The company discontinued it between December 1990 and January 1991 to appear more environmentally friendly as it moved away from polystyrene packaging which was integral to the McDLT "experience".[6]

The McDLT was eventually succeeded by the McLean Deluxe in 1991. This was a lower fat burger that included carrageenan to replace the beef fat in the patty, and was served without mayonnaise.[7] While it tested well, it failed to catch on after the national roll-out and was discontinued in February 1996 in favor of the new Arch Deluxe,[7] an adult oriented burger that featured a higher quality roll and a dijon mustard based mayonnaise. It was also unsuccessful and was discontinued in 1998.[8]

The Big N' Tasty was introduced in 1997 and was originally tested in the Californian market, while the Big Xtra was test marketed in the Northeastern United States as the MBX;[9][10][11] during the simultaneous testing phase, either one could be sold depending upon the test market.[12] The Big N' Tasty was phased in nationally in 2000, displacing the Big Xtra in the United States. The national introduction was done to coincide with the opening of Disney's California Adventure. From 2002 until 2003, the Big N' Tasty was one of the flagship products for the McDonald's Dollar Menu. McDonald's removed the Big N' Tasty from the Dollar Menu on February 1, 2003, so that the Double Cheeseburger could take its place. McDonald's removed the Big N' Tasty from its menu in the United States on January 1, 2011.[13]

Advertising

International

The Big N' Tasty was first test marketed under a different name in a limited number of McDonald's restaurants in Sweden during the summer of 2003, followed by a national release during the autumn with the current name. In the UK, it launched in December 2003 with the advertising slogan "Sorry Yanks, this one's for us". It was phased out of all restaurants in August 2005 as part of the menu clear up that made way for the launch of the Deli Sandwiches. It was reintroduced to the UK menu as part of the limited time offer program in the Autumn of 2006. It was again introduced to the menu in the summers of 2007, 2008, and continues to do so as a promotional item, generally during winter and summer when other food events (such as the World Cup or the company's popular Monopoly promotion) are not running. The Big Tasty returned in January 2013 as part of the January food promotion. It was recently removed in Denmark and in the Netherlands for unknown reasons; it was reintroduced in the Netherlands on April 2, 2012.[15] It is still available at all McDonald's restaurants in Latvia, Norway, Greece and the majority of the restaurants in Sweden. The Big N' Tasty was also introduced to the Philippine market.

See also

References

  1. 1 2 AP Newswire (July 2, 1997). "McDonald's hoping new burger a Whopper stopper". The Augusta Chronicle. Archived from the original on October 30, 2007. Retrieved October 23, 2007.
  2. ↑ "Product Nutrition". McDonald's UK.
  3. ↑ "We've got some news worth... - McDonald's Australia - Facebook".
  4. ↑ "Archived copy". Archived from the original on March 19, 2012. Retrieved March 19, 2012.
  5. ↑ US 4653685
  6. ↑ John Holusha (November 2, 1990). "Packaging and Public Image: McDonald's Fills a Big Order". the New York Times. Retrieved May 29, 2008. ...the fast-food chain changed course, announcing yesterday that it would do away with its plastic foam "clamshell" hamburger box and switch to paper packaging.
  7. 1 2 Anthony Ramírez (March 19, 1991). "Fast Food Lightens Up But Sales Are Often Thin". The New York Times. Retrieved October 6, 2007. For the McLean Deluxe, McDonald's uses carrageenan, a seaweed extract, to bind water to lean beef to moisten what would otherwise be a dry patty.
  8. ↑ Wally Bach (March 17, 2003). "McDonald's: When the Passion is Gone, the Profits are Over". MondayMemo.com. Archived from the original on November 17, 2007. Retrieved October 6, 2007.
  9. ↑ "Burger King Taking on Big Mac". Meat Industry News Service. August 28, 1997. Retrieved May 26, 2008. "In fact, it's even been dubbed as a potential 'Whopper Stopper'," restaurant consultant Dennis Lombardi of Technomic said of McDonald's "Big 'n Tasty," which is being tested in California.
  10. ↑ "McDonald's Is Testing Another Big Burger". the New York Times. December 29, 1997. Retrieved May 29, 2008. The company introduced the Big Xtra, a 4.5-ounce beef patty on a large sesame-seed bun, Friday in southeastern Pennsylvania, southern New Jersey, and Kent and New Castle counties of Delaware.
  11. ↑ Arthur Lubow (April 19, 1998). "Steal This Burger". the New York Times. Retrieved May 29, 2008. At the end of last year, McDonald's began regional tests of a new lettuce-and-tomato burger, the McDonald's Big Xtra or MBX.
  12. ↑ The Gale Group (October 23, 2000). "McD's to test 'Diner,' kiosk; Big Xtra being axed". Nation's Restaurant News. Retrieved May 26, 2008. ...the chain said it would replace the Big Xtra burger nationwide in January with a faster-selling quarter-pound burger called Big N' Tasty, now sold at more than 2,000 units.
  13. ↑ Matt Bartosik (July 2, 2010). "Big N' Tasty Is Down N' Out". NBC Chicago. Retrieved October 17, 2011. The Oak Brook-based chain has announced to its franchisees that it will be taking the Mac Snack Wrap and Big N' Tasty off its menus by the end of the year, according to a company memo obtained by Crain's Chicago Business.
  14. ↑ "Jason Alexander sings and dances for the McDLT". Retrieved June 23, 2011.
  15. ↑ "McDonald's - Smeekbedes. Petities. Serenades.... - Facebook".
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