Max Fashion

Max Fashion
Subsidiary
Industry Retail
Founded 2004
Headquarters UAE
Parent Landmark Group
Website Official Website

Max is a fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a part of $5 billion Dubai based Landmark Group, has pioneered the concept of ‘value fashion’ in India. In 2014 it was India's fastest growing fashion brand and in terms of size, it contributed one fourth of the Landmark Group's revenue as of 2014.[1]

Max Fashion currently operates around 145 stores in the country and it plans to open 50 more stores in 2016-17[2]

History

Max was launched in early 2004 in the Middle East. Over the past 13 years the brand has grown to become the largest value fashion brand in the region. It currently has more than 300 stores across the across 16 countries viz. India, UAE, Saudi Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Turkey, Lebanon, Egypt, Yemen, Sudan, Nigeria, Libya and Tanzania. Max inaugurated its first store in India in 2006.The business model includes a very strong in-house private label working with an in-house team of designers. It plans to open 30 new outlets in India annually.[3]

Events and Associations

dsa In 2014 the brand debuted its design awards, 'Max Design Awards' in association with Elle.[4] In 2014, Max partered with Elite Model Management to sponsor 'Elite Model Look India 2014' where the winners went on to represent India at the Elite Model finale in China.[5][6] It is an annual affair and in 2015, winners went on to represent India in the World Finale held in Milan.[7]

The brand runs the 'Max Fashion Icon', a model hunt in association with Cosmopolitan Magazine. In 2014, actor Kalki Koechlin was one of the judges of the event.[8] The 2015 edition of the model hunt was judged by actor Ileana D'Cruz among others.[9]

Awards and Recognition

Max was awarded the ‘CMO Brand Excellence’ award during the 6th CMO Asia Awards for Excellence in Branding & Marketing.[10] Max was also bestowed with the ‘People’s Choice Retailer of year’ at the BOC- Retail Brilliance Awards in November 2014.[11]

Max Fashion bagged the IMAGES Most Admired Fashion Retailer of the year award in the Large Format Store Chain category.[12]

Max has been awarded the “Marketing Campaign of the year” for Kids festival in Summer’16 at the 7th CMO Asia Awards for Excellence in Branding and Marketing held in Singapore August’16 [13]

References

  1. ↑ Sagar, Malviya. "Riding high on fashion quotient, Kabir Lumba's fashion retail Max hits Rs 1000 cr sales mark in FY14". The Economic Times. Retrieved 22 November 2015.
  2. ↑ "Max Fashion to invest Rs 100 crore to open 50 stores this fiscal | Latest News & Updates at Daily News & Analysis". 2016-05-08. Retrieved 2016-06-28.
  3. ↑ Suneera, Tandon. "Max to open 30 stores every year, focus on areas without malls". Mint (newspaper). Retrieved 22 November 2015.
  4. ↑ Niral, Sharma. "Max to Announce 3 Winners of Max Design Awards in December". The Indian Express. Retrieved 22 November 2015.
  5. ↑ "Max presents 'Elite Model Look India 2015'". Business Standard. ANI. Retrieved 22 November 2015.
  6. ↑ "MAX Elite Model Look winners Vijaya Sharma and Rinku Malik to compete in China". The Times of India. TNN. Retrieved 24 November 2015.
  7. ↑ "Make in India: Supermodel winners will represent country at Elite Model finale in Milan". Daily Mail. Mail Today Bureau. Retrieved 22 November 2015.
  8. ↑ "Kalki Koechlin dazzles at the Max Fashion Icon 2014". Daily Mail. Mail Today Reporter. Retrieved 23 November 2015.
  9. ↑ "Ileana D'Cruz judges grand finale of Max Fashion Icon India 2015". Business Standard. ANI. Retrieved 23 November 2015.
  10. ↑ "CMO Asia". CMO Asia. Retrieved 23 November 2015.
  11. ↑ "LandmarkShops". Landmark Shops. Retrieved 23 November 2015.
  12. ↑ Bureau, Indiaretailing (2016-03-17). "IFF 2016: Images Fashion Awards recognise dynamic brands". Indiaretailing.com. Retrieved 2016-06-28.
  13. ↑ "CMO ASIA". www.cmoasia.org. Retrieved 2016-08-11.
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