Maslansky + Partners

maslansky + partners
Industry Consulting, Communications, Research
Founded 1992
Headquarters New York, NY
Parent Omnicom Group Inc.
Website www.maslansky.com

maslansky + partners (m+p) is a communications consultancy based in New York, NY.[1] The firm focuses exclusively on the effective use of language and frequently takes part in mainstream media panels on communication. Their work to reframe conversations through lexicon development and testing has been prominently used by non-profits within the disabilities community,[2] the Republican Party (United States) in the political sphere,[3] and by multiple nonpartisan organizations and corporations (most notably in working to simplify the lexicon of the financial industry).[4][5]

Firm CEO, Michael Maslansky, and firm Partner, Lee Carter are frequent commentators on the use of effective language in leading news outlets including Forbes,[6] CNN,[7] FOX News,[8] Current TV,[9] Entrepreneur,[10] and others.

History

m+p was founded by Frank Luntz and Michael Maslansky (author of the Language of Trust) in 1992,[11] after both served as pollsters for the Ross Perot presidential campaign.[12] In 1994, the firm worked with house minority leader Newt Gingrich to develop a messaging platform known as the Contract with America.[13] In 2005, the firm was acquired by the Omnicom Group and has maintained a focus on nonpartisan messaging work with nonprofits and industries from pharma, to finance, to utilities, and others.

Notable work

References

  1. ↑ "Home | maslansky + partners". www.maslansky.com. Retrieved 2017-03-01.
  2. ↑ "Changing the Conversation Language Guide | UCP". ucp.org. Retrieved 2017-03-01.
  3. ↑ "the persuaders". www.pbs.org. 2004-11-09. Retrieved 2017-02-28.
  4. ↑ Wells, Charlie (2015-08-10). "An Alternative Investment by Any Other Name Is Still...". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-02-28.
  5. ↑ "Advisors must adjust to a post-trust era". Retrieved 2017-02-28.
  6. ↑ Davis, Krystle M. "What To Say To Skeptics: Using 'The Language Of Trust'". Forbes. Retrieved 2017-03-01.
  7. ↑ Maslansky Partners (2014-02-25), Lee Carter on CNN's @This Hour, retrieved 2017-03-01
  8. ↑ Maslansky Partners (2013-12-24), Michael Maslansky on O-Reilly Factor, retrieved 2017-03-01
  9. ↑ maslanskyluntz (2012-11-06), Michael Maslansky on The Joy Behar Show, retrieved 2017-03-01
  10. ↑ Carter, Michael Maslansky and Lee. "Michael Maslansky and Lee Carter". Entrepreneur. Retrieved 2017-03-01.
  11. ↑ "Home | maslansky + partners". www.maslansky.com. Retrieved 2017-03-01.
  12. ↑ "who we are | maslansky + partners". www.maslansky.com. Retrieved 2017-03-01.
  13. ↑ "the persuaders". www.pbs.org. 2004-11-09. Retrieved 2017-03-01.
  14. ↑ "Changing the Conversation Language Guide | UCP". ucp.org. Retrieved 2017-03-01.
  15. ↑ "Advisers Are Trying to Sound Less Like Robots". Money. Retrieved 2017-03-01.
  16. ↑ "ELECTRICITY: Utilities rebuild an aging lexicon to keep pace with change". www.eenews.net. Retrieved 2017-03-01.

Sources

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.