Marrybrown
Private | |
Industry | Fast food restaurant |
Founded | 1981Johor Bahru, Johor, Malaysia | in
Founders |
Dato Lawrence Liew Datin Nancy Liew |
Headquarters | Dewani Industrial Park, Johor Bahru, Malaysia |
Area served | Asia and Africa |
Website |
www |
Marrybrown Sdn Bhd (doing business as Marrybrown) is a Malaysian-based halal-certified fast food restaurant chain established in 1981. It was the first local fast food chain to franchise its business in Malaysia with more than 130 restaurants locally.[1] Marrybrown has over 350 international outlets serving fried chicken, burgers, finger food, desserts, and beverages aside from serving Malaysian local dishes such as seafood, rice-based products, noodles and porridge. The Malaysian national rice dish, nasi lemak became the feature list on the menu as 'Nasi Marrybrown'.[2]
History
Marrybrown began at a small shoplot in Wong Ah Fook Street, Johor Bahru in 1981, founded by Chinese couple Dato Lawrence Liew and Datin Nancy Liew. At the time, US-based fast-food chains had already been dominating the Malaysian fast food markets, having been in the country 10 years earlier.[3] This led the couple to invent their own ideas based on Malaysian food-taste, as well to revive Malaysia's first fast food chain especially with the Muslim majority country that always seeking for halal-Western foods.[3] Their first chain in Nepal was opened in May 2016.[4]
International presence of Marrybrown chains
At present, Marrybrown are available in 19 countries, with the majority being based in Asian continent.[5] The company plans to expand in 56 Muslim countries,[6] as well planning to enter European markets.[7]
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Awards
- Malaysia International Homegrown Franchise of the Year
- Malaysia Franchise of the Year
- First Malaysian fast food franchise
- Most Promising Franchise of the Year
- Pioneer Member of the Malaysia Franchise Association
- The BrandLaureate SMEs BestBrands Awards 2007 – Food & Beverage, Fast Food
See also
References
- ↑ "Malaysia Franchise – Franchise Business in Malaysia". Skor Career Malaysia. Archived from the original on 23 March 2016. Retrieved 19 October 2015.
- ↑ "Nasi Marrybrown™". Marrybrown. Retrieved 19 October 2015.
- 1 2 Hamid (18 January 2009). "Marrybrown’s humble shoplot beginnings to global franchise branding". Halal Focus. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
- 1 2 "Marrybrown plans aggressive expansion – Business News | The Star Online". www.thestar.com.my. Retrieved 2017-04-03.
- ↑ "Introduction". Marrybrown. Retrieved 24 March 2016.
- ↑ "Marrybrown Plans To Expand To 56 Muslim Countries". Bernama. South-South Information Gateway, Malaysia. 17 June 2008. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
- ↑ "Marrybrown eyes Europe entry". The Sun. 1 December 2014. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
- ↑ "Marrybrown opens outlet in S'pore". Today Online. 2 March 2015. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
- ↑ Lyna Mohamad (27 December 2014). "Marrybrown returns to Brunei". Borneo Bulletin. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
- ↑ Rebecca Oi (3 January 2015). "Marrybrown to open two more outlets". The Brunei Times. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
- 1 2 3 4 5 6 7 8 9 10 11 12 13 Norshahzura Mat Zuki (25 November 2014). "Terus kukuh pasaran antarabangsa" (in Malay). Sinar Harian. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
- ↑ "Malaysian brand Marrybrown to expand food outlets in India". The Economic Times. 3 September 2014. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
- ↑ T E Narasimhan (21 December 2014). "Marrybrown to break free of 'southern' tag". Business Standard. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
- 1 2 Saifur Rahman (4 March 2005). "Al Abbas Group to expand Marrybrown restaurants with Dh100m investment". Gulf News. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
- ↑ Zazali Musa (22 November 2005). "Marrybrown to open outlet in Iran". The Star. Retrieved 24 March 2016.
- ↑ "Doing Business In Azerbaijan: The 2010 Country Commercial Guide for U.S. Companies" (PDF). United States Department of State. 2010. p. 10/80. Retrieved 24 March 2016.
- ↑ Ali Naafiz (24 September 2011). "Fast food chain Marrybrown opens in Maldives". Haveeru Daily. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
- ↑ Nuke Fatmasari (4 July 2012). "Marrybrown Tawarkan Cita Rasa Dunia" (in Indonesian). Riau Pos. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
- ↑ Arno Maierbrugger (1 July 2013). "Marrybrown Opens First Outlet in Myanmar". Investvine. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
- ↑ "แวะชิม Marrybrown ฟาสต์ฟู้ดฮาลาลระดับโลกสาขาแรกที่ยะลา" (in Thai). Isra News. 22 March 2015. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
- ↑ Alicia Lim (2 February 2008). "Marrybrown to open first outlet in Tanzania". The Star. Retrieved 24 March 2016.