Market Research Society
The Market Research Society is a professional body for market research based in London.[1] It was established in 1946 at the offices of the London Press Exchange.[2] It represents the views of its members to government[3] and in the press.
In 2015, it jointly ran an inquiry with the British Polling Council into the failings of polling before the British general election of that year.[4][5] The inquiry found that the failure of polling to correctly predict the result was the result of unrepresentative polling samples.[6]
Position holders and notable members
- Jan Gooding, president since 1 April 2017.[7][8]
- Gerald Goodhardt, a chairman (1973 - 74) and vice president (1974 - 77) of the Market Research Society, and Gold Medalist in 1969 and 1996
References
- ↑ Limited, AMA DataSet. "About MRS - Market Research Society".
- ↑ Limited, AMA DataSet. "History - Market Research Society".
- ↑ Commons, The Committee Office, House of. "House of Commons - Justice Committee: Written evidence from the Market Research Society".
- ↑ "Details of Opinion Poll Inquiry Announced". 22 May 2015.
- ↑ "General Election Opinion Poll Inquiry publishes report - University of Southampton".
- ↑ "Opinion polls failure at 2015 election 'due to unrepresentative samples'".
- ↑ "Aviva's Jan Gooding named next president of Market Research Society".
- ↑ "Aviva’s Jan Gooding named president of Market Research Society".
External links
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