Magic Shave

Magic Shave is a brand series of chemical depilatory shaving-related products and other personal care products.[1] created by Loreal's skincare division targeting "people of color", Softsheen and Carson.[2][3]

Advertising

Beginning in May 2016, they began a "Team Up" with Marvel advertising their products with an advertisement comic starring Luke Cage in many issues, including the extremely popular[4] Captain America: Steve Rogers #1[5][6][7]

References

  1. ↑ New York Times - The New Niche: Hair Care for Men Without
  2. ↑ Loreal brand page for Softsheen and Carson
  3. ↑ XXL Magazine
  4. ↑ Time Magazine on Captain America: Steve Rogers #1
  5. ↑ Bleeding Cool News - David Walker And Dale Keown Advertise Magic Shave With Luke Cage
  6. ↑ Laughing Place - Magic Shave Partners with Marvel's Luke Cage
  7. ↑ Drug Store News - Magic Shave Enlists Luke Cage


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