Macpac

Macpac
Retail
Industry Retail
Founded 1973
Headquarters Christchurch, New Zealand
Area served
 NZ, AUS
Products Outdoor clothing, mountaineering backpacks, and camping equipment
Website macpac.co.nz
macpac.com.au

Macpac Wilderness Equipment is a brand specialising in outdoor recreational equipment. It is best known for camping and travel equipment including backpacks, sleeping bags and technical clothing. Macpac was originally a New Zealand company, but is now 90% owned by Champ Ventures (since January 2016) with Alex Brandon as CEO. Macpac was founded by Bruce McIntrye in 1973.

Macpac currently has two e-commerce stores, 27 New Zealand and 17 Australian retail stores. Macpac's international distribution is through third party companies in Europe, United Kingdom, Japan and Chile.[1]

History

Macpac's roots can be traced to New Zealander Bruce McIntyre, who began designing his own outdoor gear after he left university aged 19 in 1973. In 1975, he was involved with developing gear for a group of young men from the Canterbury Mountaineering Club who were heading to the South American Andes. The result was New Zealand’s first internal frame climbing pack – the Torre Egger.

McIntyre extended the Torre Egger concept to suit trampers and travellers as well. He focused on customer service and product quality. By 1978, sales were growing at 100% a year and Macpac was unable to keep up with demand. Nevertheless, McIntyre headed to Australia to develop the company’s first export market. In 1987, he began exporting to the Netherlands and Switzerland, soon followed by Germany and the UK.

In 2003, Macpac moved the majority of its production to Asia, shedding 150 jobs in Christchurch. McIntyre, the managing director at this time, blamed a 40% rise in the New Zealand dollar and a slow-down in international travel.

In 2007, Macpac under the Mouton Noir parent company assimilated the down apparel and equipment retailer Fairydown.

In September 2016, Macpac signed a deal with Amazon to enter the United States market.[2][3]

Equipment

Macpac designs and manufactures a range of outdoor equipment, ranging from outdoor clothing, backpacks, sleeping bags to lightweight adventure and camping tents.

Macpac has been a major sponsor of the New Zealand Alpine Team since 2013, and has a range of alpine-specific clothing and packs [4]

Sale

In January 2016 the company was sold to Champ Ventures. Macpac products are no longer available through third party retailers, and instead are now sold directly in Macpac branded stores.

References

  1. ↑ "International & Commercial Sales". Macpac NZ. Retrieved 26 September 2016.
  2. ↑ Heffernan, Madeleine (26 September 2016). "Macpac's Australian adventure". The Sydney Morning Herald. Retrieved 26 September 2016.
  3. ↑ Ryan, Holly (26 September 2016). "Macpac growth outstripping Kathmandu". New Zealand Herald. Retrieved 26 September 2016.
  4. ↑ "The New Zealand Alpine Team". Macpac Blog. Macpac Ltd. Retrieved 26 September 2016.
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