MUZU.TV

MUZU was an independent online music video site with the largest legal catalogue of music videos available on the web.

The video catalogue was licensed by all major record labels Universal Music, Warner Music, Sony Music, independent music labels and niche music content owners.

Content includes concerts, music videos, lyric videos, interviews, music documentaries and lots more. MUZU also powered music video solutions on hundreds of sites and platforms including Microsoft Xbox, Samsung, Sony, LG and Philips Smart TV's along some of the largest sites in the world including: Last.fm, The Guardian, Mail Online, The Telegraph, Bild.de, NME, Rolling Stone, Metacafe and many more.

MUZU
Type of site
 Video hosting service
Founded July 2008
Headquarters South William Street,[1] Dublin, Ireland
Area served Selected countries
Owner Our Digital Universe Limited
Founder(s) Ciarán Bollard
Mark French
Key people Ciarán Bollard (CEO)
Colm Harte (CTO)
Keith Curley (SVP)
Slogan(s) See The Music
Website muzu.tv
Alexa rank link
Registration Optional
Launched 16 July 2008 (2008-07-16)
Current status In liquidation

MUZU.TV was founded in Ireland by Ciarán Bollard and Mark French and operated in over 19 countries with offices in Dublin, London and Germany.

MUZU generated revenue through premium advertising solutions; Artists, labels, broadcasters and all music content owners got a revenue share of the advertising revenue generated from plays of their videos on and off the site.

The company called a creditors meeting on the 22nd October 2015 and revealed that it is heading into liquidation and that Michael Leydon has been appointed liquidator.

Company history

Before the launch Sony BMG signed an agreement with MUZU to allow more than 6,000 videos by artists, including The Ting Tings and Kylie Minogue, to appear on the site, with a further 2,000 hours of footage from entities such as Cherry Red, Eagle Rock Entertainment, Hollywood Music, Ministry of Sound, Ninja Tune and Planet Rock Profiles.[2] Converse, Heineken International, O2, Pioneer Corporation, Ray-Ban and Sony were among the earliest companies to advertise on the website.[2] On 20 August 2008, it was announced that a deal had been signed with ITN,[3] which gave MUZU access to archive footage of TV shows such as The Tube and Calendar Goes Pop.[4]

EMI signed a deal on 16 January 2009 which permitted the website to feature more than 5,000 videos.[5] On 19 January 2009, it was announced that Beggars Group had signed.[6] On 27 January 2009, Cooking Vinyl announced it had signed a global deal, with its founder commenting that MUZU TV was "purpose-built for the music industry and we believe it holds great revenue potential".[7][8] On 21 July 2009, it was announced that Merlin Network, which had previously refused both MySpace and YouTube, had signed.[9] Announced on 25 January 2010 were deals with AOL Music, Bebo and the Telegraph Media Group.[10]

The Samsung Group said in January 2010 it would allow the development of a MUZU app for its televisions.[11]

In November 2011, Sony started offering Muzu videos through its Sony Entertainment Network on several home entertainment devices.[12]

In October 2015, MUZU announced it's shutting down. After struggling to pay rightsholders for some time, MUZU, which was free, ad-supported and available in 23 countries, will go into liquidation.[13]

Awards

The Irish Internet Association named Bollard and French as the 2009 Net Visionaries.[9] IIA Chair Maeve Kneafsey announced the winner at a ceremony on 21 May 2009 by describing the website as "an inspiration to the current and future generations of internet entrepreneurs who know that the internet means that there are no boundaries on what we can do in Ireland, the only limit being our imagination".[14] Bollard and French spoke at the Dublin Web Summit on internet business in Trinity College, Dublin on 4 February 2010.[15]

References

  1. ↑ "MUZU TV goes live with music videos old and new". Hot Press. 16 July 2008. Retrieved 14 March 2010. MUZU TV, an online video streaming service which allows bands and labels to share in advertising money, has officially gone live from its studios on South William St.
  2. 1 2 John Collins (17 July 2008). "Online video service launched". The Irish Times. Retrieved 14 March 2010.
  3. ↑ "Muzu TV pens deal with ITN". Hot Press. 20 August 2008. Retrieved 14 March 2010.
  4. ↑ "Muzu TV adds to online content". Irish Independent. 20 August 2008. Retrieved 14 March 2010.
  5. ↑ "EMI signs with MUZU.TV". RTÉ. 16 January 2009. Archived from the original on 18 January 2009. Retrieved 14 March 2010.
  6. ↑ Jen Wilson (19 January 2009). "Beggars Group Joins Muzu.tv Community". Billboard. Retrieved 14 March 2010.
  7. ↑ Kate Holton, Dan Lalor and Paul Casciato (28 January 2009). "Cooking Vinyl signs deal with YouTube rival MUZU". Reuters. Retrieved 14 March 2010.
  8. ↑ "MUZU.TV signs new global deal". RTÉ. 2 February 2009. Archived from the original on 6 February 2009. Retrieved 14 March 2010.
  9. 1 2 Laura Slattery (21 July 2009). "Muzu.tv signs major licence deal with indie music agency". The Irish Times. Retrieved 14 March 2010.
  10. ↑ Ciara O'Brien (25 January 2010). "Muzu.tv signs lucrative new deals". The Irish Times. Retrieved 14 March 2010. The company, which provides a legal music service, has also signed agreements with the Irish Independent, Communicorp, Spinner UK, Drowned in Sound, Habbo Hotel, Virtual Festivals, Mama Group, Meanfiddler, and The Fly Magazine
  11. ↑ Harry Wallop (7 January 2010). "CES 2010: apps on your TV". The Daily Telegraph. Retrieved 14 March 2010.
  12. ↑ Sony (Press release) (14 November 2011). "Leading global music video site, MUZU.TV launches on Sony Home Entertainment Products". Archived from the original on 19 January 2012.
  13. ↑ http://www.musicbusinessworldwide.com/youtube-rival-muzu-is-heading-into-liquidation/?user_label_id=21393
  14. ↑ "MUZU is Overall Net Visionary winner". RTÉ. 22 May 2009. Archived from the original on 27 May 2009. Retrieved 14 March 2010.
  15. ↑ Charlie Taylor (29 January 2010). "Leading tech figures to speak in Dublin". The Irish Times. Retrieved 14 March 2010.

[1]

  1. ↑ Music Business Worldwide (11 October 2015). "YOUTUBE RIVAL MUZU IS HEADING INTO LIQUIDATION". Retrieved 25 Oct 2015.
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