MTV Dance (UK & Ireland)

MTV Dance
Launched 20 April 2001
Owned by Viacom International Media Networks Europe
Picture format 576i (SDTV) 16:9
Audience share UK:
0.01% (May 2017 (2017-05), BARB)
Sister channel(s)
Website mtv.co.uk/mtv-dance
Availability
Satellite
Sky
(UK & Ireland)
Channel 354
Cable
Virgin Media
(UK)
Channel 314
Virgin Media
(Ireland)
Channel 705
IPTV
TalkTalk TV
(UK)
Channel 540

MTV Dance is a 24-hour Electronic dance music channel operated by Viacom International Media Networks Europe. Available in the United Kingdom and Ireland on subscription satellite and digital television services.

Concept and expansion

MTV Dance originally started out as a night-time programming slot on the now defunct digital music channel MTV Extra.

On 3 September 2001, The strand expanded to become a standalone music channel broadcast on Sky in both the United Kingdom and Ireland, where it initially timeshared with Nick Jr. every evening between 19:00 and 06:00. The sharing of a stream subsequently ended; since 13 August 2002 MTV Dance has broadcast as a 24-hour music channel.

MTV Dance began broadcasting in widescreen on 6 March 2012.

Expansion around Europe

On 7 March 2008, MTV Dance increased its presence around Europe, when MTV Networks Europe replaced the Europe-wide feed of MTV Base with a similar feed of MTV Dance.

From 10 January 2011 a feed of the MTV Dance channel launched in Italy on Sky Italia, replacing MTV Pulse.

In 2014, MTV Dance, as well as MTV Rocks and MTV Hits started broadcasting European versions, without commercials or teleshopping.

Expansion into Australia

VIMN launched the channel in Australia on 3 December 2013. The channel replaced the Australian version of MTV Hits.

Criticism

The channel has been criticised for airing uptempo-pop music videos.[1]

Current programmes

Former programmes

Logo history

See also

References

  1. "MTV Dance". Digital Spy. 5 January 2005. Retrieved 27 June 2013.
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