MTV Campus Diaries

MTV Campus Diaries
Created by	MTV India
No. of seasons	4 Editions till 2016 .[1]
Production
Location(s)	Mumbai, India
Release
Original network	MTV India
External links
Website	www.mtvindia.com/campusdiaries/

MTV Campus Diaries is a college connect digital platform. MTV's Campus Diaries is about capturing the vibe of the college life from standing in an admission line to the graduation ceremony and everything in between. It celebrates the spirit of being young and living it up during the college days. The uniqueness comes from the fact the activities reflect the college curriculum like #firstdayincollege, freshers, admission fever and collect stories that make the college alumni proud.^[2]

MTV Campus Diaries has been associated with well known brands like B'Llue ^[3] Amazon.com^[4] and Dell ^[5]

Editions

Edition 1 and 2

The first and second Edition of Campus Diaries was launched by MTV with B'lue. This edition was live 365 days, across 200+ campuses, through monthly engagements, vignettes on TV, microsite and presence on Facebook that feeds in continuous chatter about college news and gossip. It began at the start of the new academic year. MTV unleashed a series of fun engagements across cities and colleges, including dance-mobs, fresher’s parties, college face-offs, celeb-diaries and much more. Under this programme, a fun dance-mob-face-off was launched across the country. Over 50 colleges took part in the challenge and youngsters took to the street to show off their best dance-mob moves. With the closure of admissions, MTV kicked in more excitement through fun fresher’s parties. But, colleges had to earn their own MTV fresher’s bash. Students needed to be creative and share their idea of coolest fresher’s bash to impress MTV. And, MTV did get impressed with four colleges across four cites and, together with B’lue, hosted the craziest fresher’s bash for the winning colleges across Mumbai, Pune, Kolkata and Ahmedabad. These parties were covered on TV as well as digital. MTV also allowed youngsters to blog about their campus life on MTV’s official website created for this initiative. Students were and are still encouraged to upload images from their colleges on to the website and through MTV’s Facebook page. MTV has also created videos of celebrities remembering their own campus lives.^[6][7][8]

Edition 3

The 3rd Edition was launched by MTV with Amazon.com Amazon Campus Diaries by MTV, a college connect digital platform, associated with Teach for India (TFI) movement on Independence Day, to bring the youth close to the education crisis. This time the channel planned to curate large scale experiences with the college network and drive real time interactivity across colleges in India. Campus Diaries began scouring the country to find campus stories, flavours, festivals of colleges around India and associate with 35 colleges through the year.^[9]

Under the partnership, MTV facilitated five Campus Diaries volunteers in each of TFI's seven cities including Mumbai, Pune, Ahmedabad, Delhi, Bengaluru, Hyderabad and Chennai. Each volunteer shadowed a TFI Fellow in the classroom for a total of five times across four months. The idea was to bring them face to face with the education crisis and help them understand how TFI Fellows try to address the same. At the end of these four months, volunteers submitted a white paper/article on their experience with educational inequity and their individual vision to address it. The campaign amplified through the massive social footprint of MTV India across Facebook, Twitter and Instagram. The initiative connected 300 colleges across India across TV, web, mobile and social was always alive and buzzing across 365 days.^[10]

Another engagement that was started in this edition and continued through the year was the 'Wacky Wednesday' initiative, with one new challenge every Wednesday.^[11]

Edition 4

The fourth edition of MTV Campus Diaries was joined by Dell in 2016. Iconic youth brand MTV and Dell, one of India’s leading end-to-end technology solutions providers, is all set to uncover stories from every campus across the country with ‘Dell Campus Diaries by MTV.’ An immersive connect programme that digs into what makes college life tick, Dell Campus Diaries with MTV is a national platform that allows youngsters to showcase talent, collaborate with peers and archive college quirks. The platform is in its fourth edition and brings together students from over 300 colleges across India and lives 365 days through weekly and monthly engagements – on air, on ground and online. It has an outreach of over 12 million students across the country. With the new academic year kicking in, MTV and Dell will be unleashing a series of fun engagements across cities and colleges, including first-day stories, fresher’s parties, dance-mobs, college fests and much more that will come alive through events on-ground, promos and videos on television, amplified through MTV’s digital presence, blogs, Twitter wars, Facebook live, Instagram albums and Snapchat stories.^[12]

Hosts/ VJs

• VJ Jose Covaco^[13]
• Gurbani Judge
• Gaelyn Mendonca^[14]
• Parth Samthaan^[15]
• Krissann Barretto ^[16]
• Varun Sood (VJ)^[17]
• Nikhil Chinapa ^[18]
• Benafsha Soonawalla

References

External links