Lucky Me!

Lucky Me! is a noodle brand first introduced in 1989 and is currently owned and marketed by Monde Nissin.

History

In 1989, the company ventured into the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in Beef and Chicken variants. Eventually, these became the fastest selling products like beef and chicken flavor. 1991, it introduced Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market. 1995, Lucky Me! Supreme in La Paz Batchoy flavor was launched as the first Filipino dish-flavored no-cook cup noodles. 2009, Lucky Me! Special was introduced, which consists of noodles with local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, and Mac & Cheez. 2014, Kantar Worldpanel, in its Brand Footprint Report, cited Lucky Me! as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.^[1] The flavor of Lucky Me! Pancit Canton is Original (released in 1991), Calamansi (released in 1999), Sweet and Spicy (released in 2003), Kalamansi-Chili (released in 2005), and Hot & Spicy (released in 2006).

References