Lottoland

Lottoland Ltd.
Lottoland
Limited[1]
Industry Lottery betting and sweepstakes[2]
Founded 2013 (2013)[3][4][5]
Headquarters Ocean Village Marina[6][7], Gibraltar
Key people
Nigel Birrell (CEO)[8][9]
Revenue over EUR 300 million (2016)[4][10][11][12][7]
Number of employees
over 350 (April 2017)[7]
Website www.lottolandcorporate.com

Lottoland Limited is a company based in Gibraltar. One of its main areas of business is offering online bets on the results of more than 30 different lottery draws.[10][13]

History

Ocean Village Marina in Gibraltar, the company headquarters (photo from 2010)

Lottoland was founded as a limited company in Gibraltar in May 2013 and started out with seven employees.[4][5]

Chris Tarrant, who hosted the British quiz show Who Wants to Be a Millionaire? for many years, has been the brand ambassador for Lottoland UK since 2014.[14] The company has been the name sponsor of the Brookvale Oval since the start of 2017s the home stadium of the Australian Rugby League team the Manly Warringah Sea Eagles.[15]

The legally independent Lottoland Foundation, which is based in the German city of Hamburg and is funded by Lottoland, has existed since autumn 2016.[11] Its activities focus on the charitable aims of promoting sports for both the disabled and able-bodied, especially in German-speaking countries.[16] Examples of the individuals and projects supported by the foundation include the wheelchair athlete Alhassane Baldé and various projects run by the association Arche.[17] It works with the online donation platform betterplace.org.[18]

Products

The company provides digital scratchcards, online table games, card games and slot games, whereby customers can win cash and non-cash prizes.[19]

Lottery betting

Lottoland provides bets on lotteries such as:

To be able to pay out large cash prizes at any time, the company has completed a guaranteed insurance transaction (Insurance-Linked Securities (ILS)) that insures it against high bet payouts.[6][20][21][22] This bond is particularly popular among institutional investors such as pension funds, insurance companies or family offices.[21] The company also has an insurance policy with Lloyd’s of London.[20][23][24]

According to Lottoland, the company has paid out winnings of more than 684 million euros to date. Its highest cash prize of 22 million euros was paid out to a customer in Berlin in May 2016.[25][26][27]

Lottoland currently has licenses from national supervisory bodies for lotteries in Gibraltar, Great Britain, Ireland and Australia (as of June 2017).[3][23][24][28][29]

The lottery companies from the 16 federal states of Germany that have joined together to form the Deutscher Lotto- und Totoblock consider betting on lottery results offered by providers such as Lottoland or Tipp24 to be a violation of the German Inter-State Gambling Treaty (GlĂĽcksspielstaatsvertrag).[29][30][31][32]

Figures and structures

Customers and turnover

The company claims a customer base of more than 6 million people from twelve different countries (as of June 2017).[33] It generated sales of over 300 million euros in 2016.[4][10][11][12][7]

Lottoland's growth in sales of 820 percent between 2012 and 2015 enabled it to be placed at number 128 in the Financial Times FT1000 report on the fastest-growing companies in Europe.[34]

Acquisitions and investments

Lottoland took over the German lottery portal Lottohelden at the end of 2015.[35] The company also has shares in Jumbo Interactive, an online provider of lottery tickets listed on the Australian Securities Exchange,[36] and LottoGopher, a provider of lottery tickets from Los Angeles listed on the Canadian Stock Exchange.[37]

Cooperation

In Summer 2017 Lottoland Solutions and William Hill Australia signed a partnership. This deal will provide customers of William Hill in Australia the chance to bet on big lottery draws.[38] Such an agreement was also concluded with Kindred shortly before.[39]

Criticism

The business model of Lottoland has been criticised because it takes away money from good causes and charities: many lotteries such as the British National Lottery give a sizeable percentage of ticket prices to charity, while secondary lotteries such as Lottoland do not.[23]

See also


References

  1. ↑ "Kontakt". www.lottolandcorporate.com (in German). Retrieved 2017-06-02. Contact information of Lottoland.
  2. ↑ According to Statistisches Bundesamt: Gliederung der Klassifikation der Wirtschaftszweige, Ausgabe 2008, p. 54.
  3. 1 2 Joachim Hofer: Monopol verspielt? In: Handelsblatt, 20th March 2015.
  4. 1 2 3 4 "Lottoland picks up first lottery messenger licence in Gibraltar". www.igamingbusiness.com. 2017-01-10. Retrieved 2017-06-02.
  5. 1 2 "Geschichte". www.lottolandcorporate.com (in German). Retrieved 2017-06-02. Details provided by Lottoland with regard to its corporate history.
  6. 1 2 Investoren greifen bei Lottorisiken zu. Verbriefung mit Volumen von 100 Mill. Euro. In: Börsen-Zeitung, 24th April 2015.
  7. 1 2 3 4 Zulauf für Lottoland. Glücksspiel-Wettanbieter wächst deutlich. In: Die Tabak Zeitung, 28th April 2017.
  8. ↑ Information on Birrell at Bloomberg. Retrieved 2nd June 2017.
  9. ↑ "Nigel Birrell, CEO Lottoland". Retrieved 2017-06-02. Information on Birrell on the occasion of the KPMG Gibraltar eSummit 2017.
  10. 1 2 3 Jan Willmroth (2017-03-15). "Angriff auf ein heiliges Monopol". SĂĽddeutsche Zeitung (online) (in German). Retrieved 2017-06-02.
  11. 1 2 3 Jan Willmroth: Sechs Falsche. In: Süddeutsche Zeitung (Print), 15th–17th April 2017.
  12. 1 2 Jan Willmroth (2017-04-16). "Die urdeutsche Lotto-Tradition ist in Gefahr". SĂĽddeutsche Zeitung (online) (in German). Retrieved 2017-06-02.
  13. ↑ "Lotterien". www.lottolandcorporate.com (in German). Retrieved 2017-06-02. Details provided by the company with regard to its products.
  14. ↑ Corresponding details in the Internet Movie Database, retrieved on 8th June 2017.
  15. ↑ "Brookvale Oval to be renamed 'Lottoland' as Manly look to NRL future". The Guardian. 2017-02-02. Retrieved 2017-06-08.
  16. ↑ Foundation website.
  17. ↑ Information on the foundation's projects. Retrieved on 13th June 2017.
  18. ↑ Lottoland Stiftung gGmbH (2017-04-13). "Zusammenarbeit von Lottoland Stiftung und betterplace.org für den guten Zweck. Lottoland Stiftung unterstützt soziale Projekte zur Sport- und Behindertenförderung". www.presseportal.de (in German). Retrieved 2017-06-13. Press release by the foundation.
  19. ↑ Corresponding company details. Retrieved on 8th June 2017.
  20. 1 2 Alistair Gray (2015-04-23). "Pension funds take lottery punt in hunt for yield". Financial Times. Retrieved 2017-06-08.
  21. 1 2 Albrecht Scheuermann: Der Jackpot ist versichert. In: Göttinger Tageblatt, 19th August 2016. Albrecht Scheuermann: Wenn der Jackpot versichert ist. In: Hannoversche Allgemeine Zeitung, 19th August 2016.
  22. ↑ Lottoland sichert Jackpot-Risiko ab. In: Börsen-Zeitung, 20th August 2016. Dynamik bei Cat Bonds lässt nach. In: Börsen-Zeitung, 7th January 2017.
  23. 1 2 3 Eoin Burke-Kennedy (2017-03-15). "Lottoland site goes up against National Lottery in Ireland". The Irish Times. Retrieved 2017-06-08.
  24. 1 2 Perry Williams (2016-01-14). "Lottoland targets Tatts in Uber-style betting shake-up". The Sydney Morning Herald. Retrieved 2017-06-08.
  25. ↑ "History". www.lottolandcorporate.com. Retrieved 2017-06-13.
  26. ↑ "Lotto-Gewinner Matthias (36) aus Berlin „Das mache ich mit meinen 22 Mio. Euro!“". Bild (online) (in German). 2016-05-03. Retrieved 2017-06-13.
  27. ↑ Norbert Koch-Klaucke (2016-05-03). "Lotto-Streit über 22 Mio Berliner knackte den Jackpot, ohne den Jackpot zu knacken". Berliner Kurier (in German). Retrieved 2017-06-13.
  28. ↑ (K)ein Lotto-Gewinner? In: Freie Presse, 11th February 2016.
  29. 1 2 „Wenn es sein muss, gehen wir bis zur höchsten Instanz“. Ex-Lotto-Chef will Lotterie-Monopol knacken, rechnet aber mit einem langen Weg. In: Die Tabak Zeitung, 7. April 2017.
  30. ↑ Daniela Stürmlinger (2014-08-27). "Kampf um die Lotto-Milliarden im Internet". Hamburger Abendblatt (in German). Retrieved 2017-06-08.
  31. ↑ "Sind die „Lotterie“-Angebote von Tipp24, Lottoland oder Lottohelden seriös?". www.lotto.de (in German). Retrieved 2017-06-08. Position of the national lottery providers in Germany.
  32. ↑ Albrecht Scheuermann: Privater Anbieter attackiert das Lotto-Monopol. In: Hannoversche Allgemeine Zeitung, 15th March 2017.
  33. ↑ "6,000,000 Lottoland customers. Enjoy 6 offers to celebrate us reaching 6m customers!". www.lottoland.co.uk. Retrieved 2017-06-14. Details provided by Lottoland UK with regard to its customer growth.
  34. ↑ Martin Stabe, Ændrew Rininsland, Steve Bernard (2017-05-17). "The FT 1000: The complete list of Europe’s fastest-growing companies". Financial Times. Retrieved 2017-06-13.
  35. ↑ Seedmatch GmbH (2015-11-25). "Lottoland übernimmt Hamburger Startup Lottohelden. Erster Exit für ein per Crowdfunding finanziertes Startup in Deutschland" (PDF). www.seedmatch.de (in German). Retrieved 2017-06-13. Press information from Seedmatch.
  36. ↑ Sarah Thompson, Anthony Macdonald, Joyce Moullakis (2017-04-20). "Lottoland raids ASX-listed lottery tickets seller". The Australian Financial Review. Retrieved 2017-06-08. Bridget Carter, Scott Murdoch (2017-05-05). "Jumbo Interactive jumps as Lottoland buys more tickets". The Australian Business Review. Retrieved 2017-06-08.
  37. ↑ James West (2017-05-22). "LottoGopher Holdings (CSE:LOTO) CEO James Morel: A Visual Podcast". www.midasletter.com. Retrieved 2017-06-13. "LottoGopher erobert US-Lottomarkt: Gigantisches Wachstum voraus". www.sharedeals.de (in German). 2017-05-24. Retrieved 2017-06-13.
  38. ↑ Dominic Walsh: Lottoland gets ticket to Australia in partnership with William Hill. In: The Times, 26th June 2017, retrieved on 2nd July 2017.
  39. ↑ Lottoland in first lottery betting integration with Kindred, www.igamingbusiness.com, 14th June 2017, retrieved on 10th July 2017.
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