Longitude Research

Longitude
Industry Thought leadership specialists
Founder Rob Mitchell, James Watson
Headquarters London, UK
Website www.longituderesearch.com

Longitude is a thought leadership specialist headquartered in London,[1] England. It specialises in providing independent advisory, research and content creation services for corporate clients, and in 2017 was recognised as one of the top 1000 fastest growing European companies by the Financial Times.[2]

Longitude's core set of services relates to the production of white papers, research reports and supporting content across a diverse range of sectors and industries, including IT;[3] energy; banking and finance; telecommunications; healthcare;[4] legal;[5] retail and consumer goods;[6] and manufacturing, among others.

About the company

Longitude was founded in 2011 by Rob Mitchell and James Watson, both former managing editors at the Economist Intelligence Unit. Gareth Lofthouse, who was Editorial Director for EMEA at the EIU, joined Longitude as managing director at the beginning of 2013.

The company name was inspired by the Longitude Prize that was established by the British government in 1714, to encourage leading thinkers to devise an innovative method for precisely determining a ship's longitude. This reflects Longitude's mission statement, which is to help its clients become thought leaders in their given sectors.

In 2017, the Financial Times ranked it the 408th[7] fastest growing company in Europe, as part of the inaugural FT 1000 ranking.[8] In 2016, the company was selected as a Leap 100[9] high-growth UK company by City A.M. and Mishcon de Reya.

Example Research

Barclays Digital Empowerment Index. In 2016, Longitude developed a methodology[10] for ranking the relative degree of digital empowerment of working adults, and conducted a poll of 10,000 working adults across 10 countries, on behalf of Barclays. This culminated in a report and online ranking of these countries. The DNA of the CXO Between 2011 and 2013, Longitude wrote a series of in-depth studies in collaboration with EY assessing the changing role of C-suite executives - including the CFO,[11] CIO[12] and COO[13] - that identified a number of emerging career trends among these leaders.

Oil and gas: Reinventing regulation In 2013, Longitude released a report in collaboration with GL Noble Denton assessing the impact of the US authorities' comprehensive oil and gas regulatory reforms - that followed in the wake of the Deepwater Horizon oil spill - on the sector. The study incorporated the views and experiences of more than 100 oil and gas industry executives.

Assessing regulatory stress in the financial services sector Longitude conducted a global survey of 400 financial services executives in collaboration with Sungard to deliver insight as to how the sector is coping with the stream of regulatory changes that have come into force since the financial crisis of 2007-08.

Other reports Other research reports produced by Longitude can be accessed online.[14]

References

  1. ↑ "Home - Longitude". Longituderesearch.com. 2014-06-20. Retrieved 2015-03-10.
  2. ↑ "The FT 1000: Europe’s fastest-growing companies". ig.ft.com. Retrieved 2017-05-16.
  3. ↑ "New Oracle and Accenture Study Declares the CFO a Technology Evangelist". Oracle.com. Retrieved 2015-03-10.
  4. ↑ https://web.archive.org/web/20130601070954/http://www.accenture.com/us-en/Pages/insight-six-technology-trends-what-they-mean-healthcare-reform-summary.aspx. Archived from the original on June 1, 2013. Retrieved June 23, 2014. Missing or empty |title= (help)
  5. ↑ "Financial Times study highlights mutual misunderstandings between law firms and their clients | About us | FT.com". Aboutus.ft.com. 2011-06-28. Retrieved 2015-03-10.
  6. ↑ (PDF) https://web.archive.org/web/20140404055738/http://www.ey.com/Publication/vwLUAssets/Disrupt_or_be_disrupted%3A_creating_value_for_brand_new_order/%24FILE/EY_Disrupt_or_be_disrupted_lowres.pdf. Archived from the original (PDF) on April 4, 2014. Retrieved June 23, 2014. Missing or empty |title= (help)
  7. ↑ "The FT 1000: Europe’s fastest-growing companies". ig.ft.com. Retrieved 2017-05-16.
  8. ↑ "Longitude scores highly in the FT’s ranking of Europe’s fastest growing companies". PRWeb. Retrieved 2017-05-16.
  9. ↑ "Leap 100 | City A.M.". www.cityam.com. Retrieved 2017-05-16.
  10. ↑ "Barclays Digital Index". digitalindex.uk.barclays. Retrieved 2017-05-16.
  11. ↑ "The DNA of the CFO: an EY study of what makes a chief financial officer - EY - Global". EY. Retrieved 2015-03-10.
  12. ↑ "The DNA of the CIO - EY - Global". EY. Retrieved 2015-03-10.
  13. ↑ "The DNA of the COO > Time to claim the spotlight - EY - Global". EY. Retrieved 2015-03-10.
  14. ↑ "Home - Longitude". Longituderesearch.com. 2014-06-20. Retrieved 2015-03-10.
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