Liquicity

Liquicity

Liquicity sign at Liquicity Festival 2016.
Founded 2008 (YouTube channel)[1]
2013 (events and label company)[2]
Founder Maris Goudzwaard, Maduk
Genre liquid drum and bass
Country of origin  Netherlands
Location Amsterdam
Official website liquicity.com

Liquicity is a Dutch liquid drum and bass record label, YouTube channel and events promotor, run by Maris Goudzwaard and Mark van der Schoot (better known by his stage name Maduk) since 2011.[1]

History

Goudzwaard created his Liquicity YouTube channel in 2008, as part of his hobby to collect and promote a particular type of drum and bass music he liked. The channel quickly attracted fans –who would become known as "Liquicitizens"– with the same musical taste, and artists from the same genre featured on the channel gradually formed a close group.[1]

In the summer of 2011, Goudzwaard heard Maduk's first track, "Avalon", and contacted him to promote it on the Liquicity channel, with success.[3] The cooperation between the two evolved into a team, and Liquicity Records was established as a label a few months later.[1]

In January 2013, they founded a new company for Liquicity events and label matters.[2] Through the combination of music promotion, record label and events, the duo's hobby grew out to a full-time job.[1]

Events

In March 2013, the first small Liquicity event was held in Ruigoord near Amsterdam. Attracting liquid fans from across Europe, the sold-out event was a success.[2] Several more events took place in Amsterdam and Antwerp, and in January 2015, Liquicity expanded to London.[1] The first full-day Liquicity Festival was held on 26 July 2015 in Diemen forest near Amsterdam.[4] According to Het Parool in 2016, video footage from the Liquicity Festival was viewed 185 million times on YouTube.[5] Winterfestivals were held in 2015 (Amsterdam) and 2016 (Amsterdam and London), other Liquicity events in Cologne, Bratislava and Prague. The Liquicity Festival 2017 in Noord-Scharwoude is the first to last a whole weekend.[6]

De Standaard dubbed Maduk "chieftain of the Liquicity tribe".[7]

Most of the musicians promoted by Liquicity are British, Belgian or Dutch, the majority of remainder being other Europeans.

References

  1. 1 2 3 4 5 6 Matthew Meadow (11 November 2014). "Liquicity: How to Make it as a YouTube Label". Your EDM. Retrieved 3 June 2017.
  2. 1 2 3 Maaike Ouboter, Anouk Tuitel (26 March 2013). "Marckus a.k.a. Maduk wordt wakker in Zuid-Afrika, onder het het geweld van drum 'n bass". 3VOOR12 (in Dutch). VPRO. Retrieved 3 June 2017.
  3. ↑ Marc (16 June 2012). "Dit is: Maduk". DrumAndBass.nl (in Dutch). Retrieved 3 June 2017.
  4. ↑ "Buurtbewoners Diemerbos zijn 'Vunzige Deuntjes' en 'Klamme Handjes' zat". AT5 (in Dutch). 29 June 2015. Retrieved 3 June 2017.
  5. ↑ Patrick Meershoek (26 June 2016). "Spreiding? Gemeente houdt festivals het liefst voor zichzelf". Het Parool (in Dutch). Retrieved 3 June 2017.
  6. ↑ "RA: Liquicity Festival 2017 at Geestmerambacht". Resident Advisor. 2017. Retrieved 3 June 2017.
  7. ↑ bvb (2 September 2016). "20 acts die je absoluut moet gezien hebben op Laundry Day". De Standaard (in Dutch). Retrieved 3 June 2017.
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