Lion's Choice

Lion's Choice
Corporation
Industry Restaurants
Founded 1967
Headquarters Town and Country, Missouri[1], , United States
Area served
 St. Louis metropolitan area
Key people
 Joe Buttice, CEO
Becky Fine, COO
Linda Stille, CFO
Products Quick service restaurants, including:
Roast beef · sandwiches
Website www.lionschoice.com

Lion's Choice is a Missouri-based quick service restaurant chain specializing in roast beef sandwiches. The restaurant sells lean, top-round roast beef, slow-roasted daily on-site, shaved thin and served with a dash of secret seasoning on a toasted and steamed bun.

The first store was opened by a group of friends in Ballwin, Missouri in 1967. The concept was originally named Brittany Beef and quickly changed to Red Lion Beef House. Later renamed Lion's Choice as "Red Lion" was already trademarked. In 2013, the founders sold the company to St. Louis-based private investors. As of 2016, there are 25 locations in Missouri, all of which are in or near Greater St. Louis.[2]

The restaurant has sponsored a number of charities and teams, such as Shamrocks Against Dystrophy,[3] the St. Louis County Library Reading Club,[4] the MS 150 Bike Tour,[5] and Trailnet.[6] It was the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006.[7] and was named Best Fast Food by the Riverfront Times.[8]

Because of its specialization in roast beef, Arby's is considered Lion's Choice's direct competition. The company has developed a cult-like following from some customers in the St. Louis market. Since the purchase of the chain by a small private-equity firm from the original founders, it has been involved in much litigation with its largest franchisee.

References

  1. ↑ Brown, Lisa (8 September 2016). "Former Panera exec Fine joins Lion's Choice as COO". St. Louis Post Dispatch. Retrieved 29 December 2016.
  2. ↑ Locations
  3. ↑ "Lion's Choice Presents Check To Morgan Fritz, MDA's 2005 National Goodwill Ambassador". Lion's Choice. 2006. Archived from the original on 2008-07-03. Retrieved 2008-11-29.
  4. ↑ "Lion's Choice Supports St. Louis County Library Reading Club". Lion's Choice. 2006. Archived from the original on 2008-07-03. Retrieved 2008-11-29.
  5. ↑ "Team Lion's Choice Ready for 2006 MS 150 Bike Tour". Lion's Choice. 2006. Archived from the original on 2008-07-03. Retrieved 2008-11-29.
  6. ↑ "Lion's Choice Sponsors Trailnet in 2007". Lion's Choice. 2006. Archived from the original on 2008-07-03. Retrieved 2008-11-29.
  7. ↑ "Lion's Choice Restaurant Corporation Selected as Missouri State Winner for the National Restaurant Association's 2006 Restaurant Neighbor Award". Lion's Choice. 2006. Archived from the original on 2008-07-03. Retrieved 2008-11-29.
  8. ↑ "Best Fast Food". Riverfront Times. 2008. Retrieved 2008-11-29.
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