List of Unilever brands

This is a list of Unilever brands.

Billion-euro brands

These brands have annual sales of one billion euros or more:^[1]

Food and beverages

Ice cream

The Heartbrand logo

Ice cream selling booth in the Zoo Heidelberg

Unilever is the world's biggest ice cream manufacturer, with an annual turnover of €5 billion.^[3] With the exception of its U.S. brands Popsicle, Klondike, Slim Fast ice cream, Talenti gelato, Breyers and Ben & Jerry's, the bulk of the company's ice cream business falls under its "Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Unilever currently operates eleven ice cream factories in Europe; the biggest include factories at Hellendoorn in The Netherlands, Heppenheim in Germany, Caivano in Italy, Saint-Dizier in France, Gloucester in the United Kingdom and Santa Iria de Azoia in Portugal.^[4]

The Heartbrand was launched in 1998 (and slightly modified in 2003) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing ("centralisation"). It is present in more than 40 countries.^[3] Although the logo is common worldwide, each country retained the local brand name so as to keep the familiarity built over the years, one notable exception being Hungary where the previous Eskimo brand was replaced with Algida in 2003.

In 2005, Israeli food conglomerate Strauss, whose ice cream brand is a joint venture between Strauss and Unilever and marketed under the Heartbrand name, received special permission from Unilever to export its brand of ice cream, Gildat Strauss to the United States because of the strict kosher certification the products in Israel have. Under terms of the agreement, Strauss ice cream and krembo may be sold only in kosher supermarkets and import shops. It is distributed in North America by Dairy Delight, a subsidiary of Norman's Dairy.

Prior to the heart logo, each country could choose its own logo, although the most common one consisted of a blue circle with the local brand's name over a background of red and white stripes; the second most common old logo, used by Wall's in the UK and other countries, was a yellow logo with Wall's in blue text.

Unilever generally manufactures the same ice cream with the same names, with rare occasions of regional availability, under different brands. Some of these ice creams include Carte D'Or, Cornetto, Magnum, Solero, Twister, Choc Ice, Super Split, Fat Frog, Feast, Brunch and Viennetta.

Partial list of national brands variants of the Heartbrand

Home and personal care brands

– Source: ^[12]

References