Lesara

Lesara
Privately held company
Industry Fashion
Founded 2013[1]
Founder Roman Kirsch[2]
Headquarters Berlin, Germany
Number of locations
 23 (Europe) (2017)
Area served
 Europe
Key people
 Roman Kirsch, Founder and CEO
Robin Müller, Co-Founder and CTO
Matthias Wilrich, Co-Founder and COO
Revenue €75 million[3] (2016)
Website www.lesara.com

Lesara is a clothes online store founded in Berlin in 2013 by Roman Kirsch, Matthias Wilrich and Robin Müller.[4] As of 2017, Lesara has over 200 employees and an estimated 4 million users every month buying 70,000 products,[5][6] selling in 23 European countries and has established partnerships with distributors and manufacturers in other countries.[7]

History

Lesara was founded in 2013 by Roman Kirsch (CEO), Matthias Wilrich (COO) and Robin Müller (CTO).[5][8] The company has its head office located in Berlin, Germany and the second office in Guangzhou, China.[5]

In 2015, Lesara raised €15 million in funding rounds from investors, including Northzone and Vorwerk Ventures,[9] and expanded to 16 new countries in Europe.[10] Wired included Lesara on his 2016 "Hottest Startups" list,[11] and The Next Web listed Lesara as the "Europe's fastest growing Tech Startup" in 2016[12][13][14][15]

Retail

Lesara was one of the first companies that uses the concept of agile retail in the fashion industry.[16][7] Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and faster turnaround on emerging styles.[17] The company uses data analysis, which acquires data from Google, social media and blog posts, identifying currently trendy clothing.[18]

Criticism

German consumer blogger Daniel Brückner reported on his blog toptestsieger.de about fake testimonials[19], misleading crossed out prices and copyright violations[20]. In 2015 Lesara GmbH filed a suit against Daniel Brückner, which has been dismissed by Landgericht Köln (Regional Court, Cologne) in 2016[21][22] In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland, that they would send Lesara a cease and desist order.[23]

See also

References

  1. ↑ Michelle, Kuepper (2014-01-13). "Seven-figure funding for Lesara – the online store for discount products". Retrieved 2017-07-07.
  2. ↑ Peter, Maxwill (2015-11-02). "Kleider geil". Der Spiegel. Retrieved 2017-07-07.
  3. ↑ Nadine, Bayle (2017-06-26). "Lesara, pionnier du prêt-à-porter prédictif". Le Monde. Retrieved 2017-07-07.
  4. ↑ "About us". Lesara. Retrieved 5 November 2016.
  5. 1 2 3 Chloe Gendron,"Lesara: Using Technology To Make Fast Fashion Faster". techcrunch.com. 13 June 2016. Retrieved 6 August 2016.
  6. ↑ Chloe, Gendron (2016-06-13). "Lesara: Using Technology To Make Fast Fashion Faster". Retrieved 2017-07-07.
  7. 1 2 Craig Guillot, "Lesara Uses Agile Management and Data to Meet Retail Fashion Trends". insights.samsung.com. Retrieved 6 August 2016.
  8. ↑ "Online Fashion Store Expands to 16 Countries in Europe". techcrunch.com. 4 December 2015. Retrieved 6 August 2016.
  9. ↑ "Lesara announces € 15 m Series B investment from Northzone and Vorwerk Ventures". 2015-09-09. Retrieved 2017-07-07.
  10. ↑ "Fashion store Lesara expands to 16 new countries in Europe". 2015-12-04. Retrieved 2017-07-07.
  11. ↑ "Europe's hottest startups 2016". Wired Magazine. Retrieved 5 November 2016.
  12. ↑ "We proudly announce the European Tech30 2016: A list of the fastest growing companies in revenue". The Next Web. Retrieved 5 November 2016.
  13. ↑ Julian Mitchell, "This 27-Year-Old Founder Is Transforming High-Fashion Into A Billion-Dollar Tech Industry". Forbes. 11 July 2016. Retrieved 6 August 2016.
  14. ↑ "Lesara: Big Data Is the Hot New Trend in Fashion". tech.co. Retrieved 6 August 2016.
  15. ↑ Steve O'Hear,"Berlin-Based Online Fashion And Lifestyle Retailer Lesara Bags €15M Series B". techcrunch.com. 9 September 2016. Retrieved 6 August 2016.
  16. ↑ Julian Mitchell, "This 27-Year-Old Founder Is Transforming High-Fashion Into A Billion-Dollar Tech Industry", forbes.com,.
  17. ↑ Nadya Khoja, "Changing Clothes: How Agile Retail is Disrupting the Fashion Industry", business.com, July 20, 2016.
  18. ↑ Francois, Badenhorst (2017-02-13). "How Lesara increased its sales by 175% to a 'high double-digit million'". Retrieved 2017-07-07.
  19. ↑ "Lesara - Gefälschte "Kunden"-Testimonials bei lesara.de - toptestsieger.de". toptestsieger.de (in German). 2015-11-03. Retrieved 2017-07-14.
  20. ↑ "Betrügereien mit Fake-Produkten bei lesara.de". toptestsieger.de (in German). 2014-12-19. Retrieved 2017-07-14.
  21. ↑ "toptestsieger.de vor Gericht - Ein Rückblick auf 2016". toptestsieger.de (in German). 2017-03-17. Retrieved 2017-07-14.
  22. ↑ "Landgericht Köln, 28 O 448/15". Retrieved 14 July 2017.
  23. ↑ Haefely, Andrea (13 September 2016). "Billigware mit Pseudorabatt". beobachter.ch.
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