Les Aventures électriques de Zeltron

Les Aventures électriques de Zeltron is an educational children's television series broadcast in Antenne 2's Récré A2 program in France and TVJQ[1] in Quebec. The show was sponsored by Électricité de France (EDF) and was produced from 1979 to 1982.[2] The companies D-3-mil and CIP Vidéo worked on the show and the staff included Marcel Dupuoy.[3]

The show features an extraterrestrial named Zeltron (Michel Elias), who resembles a small blue insulator with orange limbs and a bolt on top, who teaches electricity-related subjects and history. Some episodes include his interactions with a boy and girl living in Earth. Episodes end with a question the viewer can answer through postcard. Another character is the robot Voltix.[3]

In the show's production, Zeltron and Voltix are marionettes with different colors from their appearance in the show. A process was used to achieve animation-like visuals for the two characters. Early in the show's run, the backgrounds were illustrated before switching to reel footage.[3]

The character Zeltron was created by François Castan and made an earlier appearance in Salon de l'enfance. Zeltron was promoted to children through merchandise such as plastic figures, comics published by GP, Panini figurines, and a key ring with Zeltron with movable eyes. According to Yves Bouvier of the University of Savoy, Zeltron was the most successful EDF effort to teach the concepts of electricity and to promote its brand towards children.[2]

References

  1. ↑ "Télé-Câble" (PDF). La Presse (in French). Montreal, Quebec. 1 June 1983. Retrieved 15 December 2016.
  2. 1 2 Bouvier, Yves (April 2010). "Patrimoine en poche : Électricité de France et l’objet publicitaire". Flux (in French). Metropolis (82). Archived from the original on 2016-03-29.
  3. 1 2 3 Carletti, Sébastien (2013-09-28). Nos années Récré A2, 1978-1988 (in French). Flammarion. p. 55. ISBN 978-2081301559.
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