Krishna Subramanian

Krishna Subramanian
Born Long Beach, California
Alma mater University of California, Davis
Known for Tech Entrepreneur
Co-founder of BlueLithium
Co-founder of Mobclix
Former Chief Marketing Officer of Velti
Co-founder of Captiv8 [1]

Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising.[2][3][4][5][6] He is best known for co-founding BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010.[2][7][8] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.[9][10][11][12]

Subramanian serves on the board of the Mobile Marketing Association, a trade association focused on mobile marketing.[13] He has also served on the Internet Advertising Bureau’s committees for Broadband and Lead Generation, where he helped establish industry-wide standards for lead generation.[14]

Early life

Subramanian was born in Long Beach, California and grew up in Fremont, California. He graduated with honors from the University of California, Davis as a pre-med student.[15] He dropped out of medical school to become an Internet and tech entrepreneur.[16]

Career

Burrp!

In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities.[17][18][19] Burrp! was acquired by Network 18 in 2009.[19]

BlueLithium

In Jan 2004, he also co-founded BlueLithium with Gurbaksh Chahal. [5][6] BlueLithium was an online advertising network, which provided a platform that displayed highly targed advertising impressions.[20][21] BlueLithium was acquired by Yahoo! in 2007 for $300 million.[20] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.[20]

Mobclix

In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani.[16][22] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010.[7][8][16][23] Subramanian became chief marketing officer of Velti in 2011.[14][24]

Subramanian resigned from Velti in October 2013.[8] He was reelected to Mobile Marketing Association’s board of directors the same month.[13]

Captiv8

In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma. It is another platform for online marketing. [1] [25]

References

  1. 1 2 "Captiv8 crunchbase.com". Retrieved Jan 4, 2017.
  2. 1 2 "Mobclix's Subramanian Interview About Twitter". Bloomberg TV. Retrieved 2 January 2014.
  3. ↑ "Taking a bite out of the Worldwide Developers Conference". Fox News. Retrieved 2 January 2014.
  4. ↑ "What to expect from WWDC". Fox Business. Retrieved 2 January 2014.
  5. 1 2 Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media. Google Books. Retrieved 2 January 2014.
  6. 1 2 "Cookie tracking: How Facebook could be worth $100 billion?". Venture Beat. Retrieved 1 January 2014.
  7. 1 2 "Velti Acquires Mobclix". Mobile Europe. Retrieved 2 January 2014.
  8. 1 2 3 "Mobclix Co-Founder Krishna Subramanian Quits Velti". Ad Exchanger. Retrieved 2 January 2014.
  9. ↑ "5 Ways Facebook Will Turn Mobile Risk into Reward". Forbes. Retrieved 2 January 2014.
  10. ↑ "Beyond Spoilers: What the 2012 Olympics Taught Us About Multi-Screen Media in the Twitter Age". Huffington Post. Retrieved 2 January 2014.
  11. ↑ "Forget the E-Wallet -- It's Apple's Passbook That Will Transform Retail". Ad Age. Retrieved 2 January 2014.
  12. ↑ "8 Best Practices for Deploying a Top-Ranked Mobile App". Mashable. Retrieved 2 January 2014.
  13. 1 2 "MMA North America Board of Directors Adds 10 Executives". Wireless News. 17 October 2013.
  14. 1 2 "In-App Mobile Ad Implementation Challenges". SXSW. Retrieved 2 January 2014.
  15. ↑ "Krishna Subramanian". Huffington Post. Retrieved 2 January 2014.
  16. 1 2 3 "Mercury News interview: The founders of Mobclix". San Jose Mercury News. Retrieved 2 January 2014.
  17. ↑ "Helping developers transform mobile apps into businesses". Silicon Valley Business Journal. Retrieved 2 January 2014.
  18. ↑ "Velti’s Krishna Subramanian on The State of Mobile Advertising". Make Good. Retrieved 2 January 2014.
  19. 1 2 "Infomedia 18 acquires local reviews website Burrp!". Reuters. Retrieved 2 January 2014.
  20. 1 2 3 "Yahoo to acquire advertising company, BlueLithium, for $300M". Venture Beat. Retrieved 2 January 2014.
  21. ↑ "Google gets a new ad-versary". CNN Money. Retrieved 2 January 2014.
  22. ↑ Thomas Catan; Yukari Iwatani Kane (4 May 2010). "Business Technology: Apple Attracts Scrutiny From Regulators --- FTC, Justice Department Discuss Possible Inquiry Amid Complaints From Application Developers, Advertising Firms". The Wall Street Journal.
  23. ↑ Mobclix: Krishna Subramanian. Google Books. Retrieved 2 January 2014.
  24. ↑ "Mobclix Creates Program to Help Mobile Developers Get Paid Earlier". Read Write. Retrieved 2 January 2014.
  25. ↑ Cutler, Kim-Mai. July 14, 2015. "Captiv8 Is Building The Analytics, Marketing Platform For Harnessing The Reach of Instagram, Vine, Snapchat Stars techcrunch.com". Retrieved Jan 4, 2017.
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