Kokoku Hihyo

Kokoku Hihyo
Editor-in-chief Yukichi Amano
Categories Trade magazine
Frequency Monthly
Publisher Madra Publishing
Year founded 1979
Final issue April 2009
Country Japan
Language Japanese

Kokoku Hihyo (広告批評, Kōkoku Hihyō, lit. advertisement criticism) was a leading Japanese monthly trade magazine focusing on advertisement,[1] especially TV commercials. It was published between 1979 and 2009.

History and profile

Kokoku Hihyo was started by Yukichi Amano in 1979.[2][3] It was modeled on Creativity Magazine.[2]

Kokoku Hihyo was published monthly by Madra Publishing. It offered news about new trends in advertising, creativity and new media.[2] Amano also served as the editor-in-chief of the magazine.[4]

On 9 April 2008 Kokoku Hihyo announced that it would be shut down in April 2009.[5][6] The founder and editor-in-chief Amano stated that the magazine closed down due to the fact that the Internet age made advertising totally different phenomenon.[3]

References

  1. ↑ Masao Miyoshi; Harry Harootunian (18 August 1989). Postmodernism and Japan. Duke University Press. p. 35. ISBN 0-8223-0896-7. Retrieved 29 November 2014.
  2. 1 2 3 "AgencyNet is featured in Japan’s highly regarded Ad Mag, Kokoku-Hihyo". AgencyNet. 30 September 2008. Retrieved 29 November 2014.
  3. 1 2 Philip Brasor (16 November 2013). "Amano: tracing Japan’s arc through its ads". The Japan Times. Retrieved 29 November 2014.
  4. ↑ Chieko Kuriki (9 April 1986). "American Models Flock to Japan, Where Their Exotic Good Looks Fetch a High Price". Chicago Tribune. Tokyo. Retrieved 29 November 2014.
  5. ↑ マスメディア中心の広告の終焉、「広告批評」が創刊30周年記念号で休刊へ (in Japanese). MarkeZine. 10 April 2008. Retrieved 25 April 2008.
  6. ↑ Kyodo Jiji (21 October 2013). "Renowned columnist, ad critic Amano dies at 80". The Japan Times. Retrieved 29 November 2014.
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