Kipling (brand)

Kipling
Industry Retail, Fashion
Founded 1987 in Antwerp, Belgium
Headquarters Bornem, Belgium and New York, New York
Area served
Worldwide
Products Bags, Luggage, Accessories, Totes
Parent VF Corporation
(2004–present)
Website Kipling.com

Kipling is a fashion brand founded in 1987 in Antwerp, Belgium. Kipling brand is part of VF Corporation since 2004. Their most famous collection is Basic,[1] recognizable from its crinkle nylon fabric and its monkey zipper. Kipling sells handbags, backpacks, totes, luggage and accessories.

Detailed history

Founding

Kipling was founded in 1987 in Antwerp, Belgium.

Timeline

Brand

Kipling's name was inspired by Rudyard Kipling, the author of The Jungle Book. The original designers wanted a name everyone in the world could pronounce – a name that wouldn't have any strange or unexpected meanings in another language.

The monkey key-hanger is usually associated to Kipling brand. Every Kipling bag comes with a monkey key-hanger. Originally, there was only one type of monkey, which could be easily recognized by its shape and characteristic colored fur. Since Kipling has developed several collections representing several styles, the monkey evolved as well. Now each collection corresponds to a type of monkeys.

The "monkey" figure on the key-hanger is tailless, and perhaps would be better termed an "ape", however, the terms "monkey" and "ape" are sometimes used interchangeably in casual usage. The Kipling logo used on the Kipling website is a monkey with a tail, and so is a "monkey" by any definition.

The original furry monkeys from Kipling brand have a label with a name on it. The different names come from Kipling employees all over the world. Each name corresponds to a color.

VF Corporation

Kipling is part of the "sportswear" group of the VF Corporation, which also includes Nautica. In 2009 the total revenues of VF Corporation were $7,220 million.

Kipling brand employs around 220 people in sales and marketing worldwide plus several hundred more people in VF support organizations and factories. Retail sales in 2009 were approximately €350 million. The brand directly employs in sales, marketing and design along with people in VF's organizations and factories.

The company operates 215 stores and 450 corners and shop-in-shops and sells through 4,000 multi-brand stores and websites.

Richard Macey is the company's CEO.

The company has opened retail stores in over 200 locations, including Paris, London, Tokyo, Hong Kong, Taiwan, and São Paulo. Its bags are also sold in over 500 corners and shop-in-shop inside department stores plus distribution in 4.200 multi-brand stores.

Kipling's headquarters were moved in 2004 after the brand was bought by VF Corporation, and are since located in Bornem, Belgium.

Ownership and shareholding

Collaborations

Fall 2015: David Bromstad Luggage Collection [10]

Models

Elise Crombez was chosen as model for the autumn winter 2009, as well as for spring summer 2010 Kipling collection. Anouck Lepère was chosen as model for the autumn winter 2010 Kipling collection. She is also posing for Peter Pilotto's collaboration with Kipling.

iPhone applications

A weather broadcast, collections and store locator iPhone application, named KWeather, was released on 3 January 2010. This free application allows the user to access information about the weather, to view the current Kipling catalog, and find the nearest Kipling shop. A second iPhone application, named KipMonkey, was released on 7 May 2010. The free application includes a match-three puzzle game with the monkey logo from the G*rilla Girlz collection.

References

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