Kinder Joy

Kinder Joy

Kinder Joy on store shelves with Spanish/Portuguese packaging
Produced by Ferrero SpA
Country Italy
Introduced 2001
Related brands Kinder Chocolate
Kinder Surprise

Kinder Joy or Kinder Merendero is a candy made by Italian confectionery company Ferrero as part of its Kinder brand of products. It has plastic egg-shaped packaging that splits into two, one half contains layers of cocoa and milk cream and the other half contains a toy. Kinder Joy was launched in Italy in 2001 and as of 2014 was sold in more than 100 countries.

Overview

Chinese Kinder Joy packaging comes in two colours: the text on the top of the blue package reads "for boys"; the pink package reads "for girls".
Kinder Joy's packaging, sealed halves, interior and toy

Kinder Joy is a brand within the Kinder line of chocolate products sold by Ferrero.[1][2] It has a plastic egg-shaped package with a tab to open it into two halves.[1] One sealed half contains layers of cocoa and milk-flavoured creams topped with two cocoa wafer spheres, to be eaten with an included spoon.[3][4] The other half contains a toy.[2][5] As of 2015, Kinder Joy is produced in Poland, India, South Africa, Ecuador, Cameroon,[6] and China.[7]

History

Ferrero launched Kinder Joy in Italy in 2001.[4] It was sold in Germany from May 2006,[8] in China from 2007,[4] and was introduced in India in 2009.[9][10]

In 2011, Ferrero opened a factory in Baramati, India to make the eggs, in addition to other products including Tic Tacs.[9] In 2015, the company opened its first factory in China in the Xiaoshan District of Hangzhou, which produced Kinder Joy as its first manufacturing line.[11] As of September 2015 Kinder Joy was one of the highest selling candy products in the Chinese market and had received Nielsen China’s Breakthrough Innovation Award.[7]

Kinder Joy became available in Ireland in 2015.[2] In November 2015, Ferrero announced that it would sell the eggs in the United Kingdom, starting in December 2015.[1]

In May 2017, it was announced that Kinder Joy would be launched in the United States in 2018; Kinder Surprise is banned in the U.S. by a federal law which bans all food products that contain non-nutritive objects embedded within them.[12]

References

  1. 1 2 3 John Wood (13 November 2015). "Product news: Kinder spreads Joy". Forecourt Trader. Retrieved 1 December 2015.
  2. 1 2 3 "Bringing joy this spring". Scottish Grocer and Convenience Retailer. 13 November 2015. Retrieved 1 December 2015.
  3. ↑ "Ferrero unveils limited edition gifting and treat lines". Convenience Store. 6 November 2015. Retrieved 1 December 2015.
  4. 1 2 3 "Ferrero profits jump in 2014 as Kinder eggs sales soars". Jiemian.com. 26 March 2015. Retrieved 1 December 2015.
  5. ↑ Simon Gwynn (10 November 2015). "Ferrero expands Kinder range with Kinder Joy". The Grocer. Retrieved 1 December 2015.
  6. ↑ "Focus Kinder Surprise and Kinder Joy". Ferrero SpA Corporate Social Responsibility. Ferrero SpA. 31 December 2014. Retrieved 1 December 2015.
  7. 1 2 "Ferrero Group Launches the First Plant in China". Shanghai Morning Post. 26 September 2015. Retrieved 1 December 2015.
  8. ↑ Peter Stiff (20 January 2006). "Ferrero looks for growth in North America". Confectionery News. Retrieved 1 December 2015.
  9. 1 2 Ajita Shashidhar (30 March 2014). "Unwrapped; How Italian Confectionery Giant Ferrero Created a Market for Premium Chocolate in India". Business Today (India). Retrieved 1 December 2015.
  10. ↑ Ratna Bhushan; Sagar Malviya (23 April 2013). "How Ferrero India's surprise toy inside Kinder Joy helped it beat Nestle's chocolate division". The Economic Times (India). Retrieved 1 December 2015.
  11. ↑ "Italian Chocolate Giant Launches the First China Manufacturing Plant in Hangzhou". Xinhua News Agency. 23 September 2015. Retrieved 1 December 2015.
  12. ↑ "Kinder Egg Is Coming to America". Fortune. Retrieved 23 May 2017.
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