Kaiser Brau

The Kaiser Bräu in Neuhaus an der Pegnitz is the largest brewery in the district of Nürnberger Land, Bavaria, Germany.

Kaiser Bräu GmbH & Co. KG
Location Neuhaus an der Pegnitz, Germany
Opened 1929
Other products Root Beer, Lemonade
Website www.kaiser-braeu.de

History

The private brewery was founded in 1929. The annual output rose from 900 hectoliters (1939) to 10,000 hl (1960), 100,000 hl (1979) and 200.000 hl (2008). The new modern brewery built in 1991 has a capacity of 500,000 hl.[1]

Large customers are German discounter and food markets, but they have recently starting exporting to other EU countries and the US. The company has expanded its product base to include rootbeers and the "Frucade" brand lemonade.[2]

Brands

In addition to Pils and wheat, the company offers the dark Veldensteiner Landbier. The brewery also offers a Kellerbier and commercial Zwickelbier.[3]

Marketing

The name Veldensteiner with a logo of the castle Veldenstein in Neuhaus an der Pegnitz is featured prominently on the top of the label. The brand uses "Veldensteiner" on most traditional bottles, while reserving the "Kaiser-Bräu" beers for slim NRW bottles.

Awards

In 2017 the Saphirbock a gold medal from the Meininger Award Craft Beer Award.[4]

References

  1. ↑ "Die Tradition als Bierstadt bleibt in Eltmann". infranken.de. Retrieved 2017-08-03.
  2. ↑ "Google Translate". translate.google.com. Retrieved 2017-08-03.
  3. ↑ "Unsere Biere - Landbier - Veldensteiner Bier - Brautradition im Zeichen der Burg". veldensteiner.de. Retrieved 2017-08-03.
  4. ↑ "Hohe Auszeichnung für den Veldensteiner Saphir Bock im Meiningers International Craft Beer Award - Veldensteiner Bier - Brautradition im Zeichen der Burg". veldensteiner.de. Retrieved 2017-08-03.
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