KWLZ

KWLZ

City	Shasta Lake City, California
Broadcast area	Redding, California
Branding	Wild 99.3
Slogan	Redding's Hottest Music
Frequency	99.3 MHz
First air date	1989 (as KNNN)
Format	Rhythmic Contemporary
Power	1,600 watts
HAAT	465 meters (1,526 ft)
Class	C2
Facility ID	54039
Callsign meaning	K WiLd Z
Former callsigns	KCIB (1988-1989, CP) KNNN (1989-2010) KQMS-FM (2010-2017)
Owner	Mapleton Communications (Mapleton License of Redding, LLC)
Sister stations	KNRO, KQMS, KRDG-FM, KSHA-FM
Webcast	Listen Live
Website	wild993fm.com

KWLZ (99.3 FM) is an American commercial radio station licensed to Shasta Lake City, California, serving the Northern California area.

History

For over a decade, KNNN aired a CHR music format branded as "Mix 99.3". From its inception until the "Mix 99.3" brand was introduced, the station was known as "K-9 FM", and played a pop-based Adult Contemporary format. The original "K-9" AC format was the result of a listener voting process following a months-long format testing experiment, where a different format was played every hour of the day.

In January 2007, 99.3 flipped to country as "99.3 Hank FM."

On September 20, 2010, KNNN changed their call letters to KQMS-FM and changed their format to news/talk, simulcasting KQMS, as Hank FM and the KNNN calls moved to 87.7.

On January 15, 2017, 99.3 dropped the KQMS simulcast and began stunting with a loop of "Wild Thing" by Tone Lōc.^[1] On January 18th, KQMS-FM launched a rhythmic contemporary format, branded as "Wild 99.3" under the new calls KWLZ, launching with 10,000 songs in a row. The first song was "Fake Love" by Drake.^[2]

Former logos

References

External links

• Query the FCC's FM station database for KWLZ
• Radio-Locator information on KWLZ
• Query Nielsen Audio's FM station database for KWLZ

Coordinates: 40°39′14″N 122°31′16″W / 40.654°N 122.521°W / 40.654; -122.521