KKDO

KKDO
City Fair Oaks, California
Broadcast area Sacramento, California
Branding Radio 94-7
Slogan Sacramento's Alternative
Frequency 94.7 MHz (also on HD Radio)
First air date November 25, 1970 (as KNIS in Carson City, NV)
1998 (as KSSJ in Fair Oaks)
Format Alternative rock
ERP 25,000 watts
HAAT 99 meters
Class B1
Facility ID 6810
Former callsigns Carson City, NV:
KNIS (1970-1990)
KRWR (1990-1992)
KIZS (1992-1994)
KTHX (1994-1997)
Fair Oaks:
KBYA (1/1997-12/1997)
KSSJ (1997–2010)
Owner Entercom Communications
(Entercom License, LLC)
Sister stations KIFM, KSEG, KRXQ, KUDL
Webcast Listen Live
Website radio947.net

KKDO (94.7 FM) is an American commercial radio station serving Sacramento, California. Their trademark is "Radio 94-7" and programs an alternative rock music format. The Entercom outlet broadcasts at 94.7 MHz with an ERP of 25 kW and is licensed to Fair Oaks, California. The station's HD Radio channel currently offers an Urban Adult Contemporary format.[1] Its studios are located in North Highlands (with a Sacramento address) and its transmitter is near Citrus Heights.

History

In Carson City

KNIS went on the air in Carson City, Nevada, on November 25, 1970. It was owned by Western Inspirational Broadcasters, Inc., and broadcast from McClellan Park. In 1984, Western Inspirational Broadcasters sold the station to Sapphire Broadcasting, though it would retain Western's religious format.

In 1990, a new KNIS, now the key station of the Pilgrim Radio religious network, went on the air at 91.3. 94.7 became KRWR at the same time and solicited a move from Carson City to Fair Oaks, California.[2] The station became KIZS in 1992 and KTHX-FM in 1994 as the FCC decided on the Fair Oaks proposal, and in 1996, the Susquehanna Radio Company, which would be bought out by Entercom a year later, bought the newly minted Sacramento market station for $14.95 million.[3]

In Fair Oaks

The station's former logo under the previous format

In 1998, 94.7 entered the Sacramento market with a smooth jazz format as KSSJ. KSSJ proved to be a success story in the market, where it established itself as one of the top-rated stations in several Arbitrons since its sign on. It was the successor to KSSJ at 101.9, which ended when American Radio Systems sold 101.9 to Excell Communications (now part of Entravision) and the KSSJ intellectual property to Entercom.

In late February 2010, KSSJ dropped its "Smooth Jazz" slogan, re-branding itself as simply "94/7 KSSJ" while also changing its logo and adding additional vocals to the playlist that do not normally belong in the format.

On March 3, 2010, the website, as well as e-mails, indicated that the format would change at noon citing that "the audience for the station can no longer sustain the business of the station."[4]

At 12:01 p.m., March 3, 2010, KSSJ switched over to a gold-based alternative rock format, branded as "Radio 94-7." The call letters were also changed to KKDO.[4][5][6] The first song on "Radio" was Smashing Pumpkins' "Today". This is a return to the alternative rock format for Sacramento after longtime alternative station KWOD went off the air in 2009, also under the direction of Entercom. Currently, the airstaff consists of Cooper and Lindsey Pavao.

References

  1. Sacramento HD radio guide
  2. "Gammon's Sacramento Move-In Surfaces At FCC". Radio & Records. 27 July 1990.
  3. "KTHX-FM Carson City, Nev. (to be Fair Oaks, Calif.)" (PDF). Radio & Records. 16 December 1996. Retrieved 16 July 2017.
  4. 1 2 "Another smooth jazz station falls: Sacramento's KSSJ (94.7)". Radio-Info.com. March 3, 2010.
  5. http://www.fox40.com/news/headlines/ktxl-news-entercom-kssj0303,0,7440375.story KSSJ Signs Off In Sacramento, Becomes "Radio 94.7"
  6. http://www.news10.net/life/entertainment/story.aspx?storyid=76471&catid=37

Coordinates: 38°40′23″N 121°19′55″W / 38.673°N 121.332°W / 38.673; -121.332

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