KSGG

KSGG
City Reno, Nevada
Broadcast area Reno–Sparks metropolitan area
Branding Power 92.5 & 1230
Frequency 1230 kHz
Translator(s) 96.9 K245BV (Reno)
First air date 1947 (as KWRN at 1490)
Format Classic hip hop
Power 1,000 watts
250 watts (translator)
Class C
Facility ID 202
Transmitter coordinates 39°30′50″N 119°42′54″W / 39.51389°N 119.71500°W / 39.51389; -119.71500Coordinates: 39°30′50″N 119°42′54″W / 39.51389°N 119.71500°W / 39.51389; -119.71500
Callsign meaning SwaGG (after simulcast of Swag 104.9)
Former callsigns KWRN (1947-1957)
KDOT (1957-1963)
KCBN (1963-1989)
KRNO (1989-1990)
KCBN (1990-2001)
KPLY (2001-2005)
KJFK (2005-2013)
Former frequencies 1490 kHz (1947-1963)
Owner Reno Media Group
(Americom Limited Partnership)

KSGG (1230 kHz) is a commercial AM radio station licensed to Reno, Nevada. The station is owned by Americom Limited Partnership. The station airs a 1990s-based classic hip hop format. It calls itself "Power 92.5 & 1230", with the dial position referring to the simulcast on FM translator K245BV which is heard on 92.5 MHz.

History

The station signed on the air in 1947 with 250 watts using call sign KWRN. It was initially owned by Reno Newspapers, Incorporated and broadcast on 1490 kHz with 250 W power.[1] This station was acquired by Kenyon Brown in 1950;[2] Brown moved it to 1230 kHz two years later. Upon Radioreno's acquisition of KWRN in 1957, KWRN became KDOT, and on August 14, 1963, the station became KCBN, returning to the air October 30 of that year after being silent for nearly a year.[3] The KCBN calls remained in place for most of the next 50 years.

The station announced as of March 18, 2013, it would switch from progressive talk to urban contemporary, branded as "Swag 104.9" and changed call letters to KSGG.[4]

On March 24, 2014 KSGG changed its format to sports, with programming from Yahoo! Sports Radio (now SB Nation Radio).[5]

On March 24, 2015, KSGG flipped to a country format as "96.9 the Rodeo", with an FM translator on 96.9, with a focus on 1990s country songs.[6][7]

On October 1, 2016 KSGG changed their format to classic hip hop, branded as "Power 96.9 & 1230".

References

  1. ↑ "KWRN Reno, Nev. ABC Outlet (1490 kc), Starts" (PDF). Broadcasting. December 8, 1947. Retrieved 26 October 2014.
  2. ↑ "WPIK KWRN Sales Are Reported" (PDF). Broadcasting. December 8, 1950. Retrieved 23 July 2017.
  3. ↑ Broadcasting Yearbook 1977 page C-130
  4. ↑ http://radioinsight.com/blog/headlines/netgnomes/81138/renos-swag-is-moving/
  5. ↑ KSGG flips to Yahoo Sports
  6. ↑ https://www.facebook.com/969therodeo/photos/a.1422282704740134.1073741828.1414907192144352/1422282818073456/?type=1
  7. ↑ http://www.renomediagroup.com/about.php
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