KDLD

KDLD/KDLE

City	KDLD: Santa Monica KDLE: Newport Beach
Broadcast area	KDLD: Los Angeles KDLE: Orange County
Branding	Jose 97.5 y 103.1
Frequency	103.1 MHz (also on HD Radio)
First air date	KDLD: 1960 (as KSRF) KDLE: 1962 (as KOCM)
Format	Spanish Adult Hits HD2: Dance
ERP	KDLD: 3,700 watts KDLE: 300 watts
HAAT	KDLD: 82 meters KDLE: 294 meters
Class	KDLD: A KDLE: A
Facility ID	KDLD: 33902 KDLE: 33904
Callsign meaning	Dance LEaDer (reference to onetime dance hits format)
Former callsigns	KDLD: KSRF (1960-1992) KAJZ (1992-1994) KACD (1994-2000) KACD-FM (2000-2001) KSSC (2001-2003) KDLE: KOCM (1962-1992) KBJZ (1992-1994) KBCD (1994-2001) KSSD (2001-2003)
Owner	Entravision Communications (Entravision Holdings, LLC)
Webcast	Listen Live
Website	joseradio.com

KDLD is a commercial radio station in Santa Monica, California, broadcasting to the Los Angeles area on 103.1 FM. KDLE is a commercial radio station in Newport Beach, California, broadcasting to the Orange County area on 103.1 FM.

KDLD & KDLE air a Spanish-language music format branded as "Jose 97.5 y 103.1" on its analog and main HD Radio signal.^[1] The format is Spanish adult hits.

"Jose" has studios located in Los Angeles' Miracle Mile, and KDLD's transmitter is located in Baldwin Hills, while KDLE's transmitter is based in Irvine.

History

The 103.1 frequencies in Los Angeles and Orange County operated as two separate stations prior to the 1990s, KSRF in Santa Monica and KOCM in Newport Beach. Both signals carried a B/EZ (beautiful music/easy listening) format in the 1960s/1970s and AC (adult contemporary) in the 1980s, but targeted for each specific beach community. 103.1 Santa Monica was known as K-Surf (which was brought back for a time on 1260 AM as KSUR, an oldies-formatted station and simulcast on 540 AM as XESURF before the two frequencies flipped to adult standards, then to country—both are now operating under separate formats) and 103.1 Newport Beach was known as K-Ocean. The carriers of the two transmitters were synchronized to try to create a continuous coverage area between the two locations.

The first format on the synchronized signal was rave inspired MARS-FM, using the call letters KSRF/KOCM, from late 1991 through late 1992. Club D.J. Swedish Egil accepted a rare opportunity to develop his music director skills and visionary style when he left KROQ-FM in 1991 to join L.A.'s new MARS-FM, along with fellow KROQ-FM alum Freddy Snakeskin who became MARS-FM's program director. The station became well known for its role in introducing America to the techno phenomenon where Egil was responsible for "picking the hits" and breaking new artists. Egil and his leased time format were dumped by owner, Ken Roberts, seeking a more mainstream station. 103.1 became a jazz format station as Jazz FM 103.1 using the call letters KAJZ/KBJZ, followed by another format change to CD 103.1, an adult contemporary format using the call letters KACD/KBCD.

At 6 p.m. on June 21, 1996, Swedish Egil returned and launched "Groove Radio 103.1 FM", fulfilling Egil's dream of expanding his syndicated weekly 3-hour "GROOVE RADIO" program, previously heard in Los Angeles as part of the nighttime "Renegade Radio" show on KWIZ, into the first full-time 24/7 format in America devoted to new dance music and to the art of the DJ.^[2] Groove Radio 103.1 gained an unprecedented notoriety for its innovative programming and groundbreaking music format that became the catalyst for dance music's exposure across the entire United States. Groove Radio had a morning drive time show hosted by Jim "The Poorman" Trenton, a L.A. radio icon and one of the two original co-hosts of the radio show "Loveline" from KROQ-FM, currently hosted by the other co-host, Dr. Drew Pinsky.

In October 1998, Egil was forced out of the station after the owners once again decided that they wanted the station to go in a mainstream direction. The owners switched it to a Rhythmic Contemporary format as Groove 103.1 (since Egil owned rights to the "Groove Radio" name), but after the flooding of negative feedback crashed their voicemail system, they brought the Dance format back a week later, relaunching with the song "Children" by Robert Miles and continued with an electronica-intensive Dance Hits format for a year. The station signed off on October 12, 1998 with the song "Children" by Robert Miles, the same song they launched the new dance format with.^[3]

In late 1998, Jacor Communications (later Clear Channel Communications, now iHeartMedia) purchased the station. After Groove Radio signed off, it went into a stunt format for the rest of the day airing a loop of the Spice Girls' "Wannabe", and afterward became a simulcast of 102.7 KIISFM. Two weeks later, the simulcast ended and the new format began as Channel 103.1 programmed by Nicole Sandler, playing a mixture of a new format called "Adult Alternative", including Dave Matthews, Tracy Chapman, Toad The Wet Sprocket, Tom Petty, Keb Mo, Led Zeppelin (with a standing rule that Stairway to Heaven would get absolutely no airtime), Pink Floyd, Dramarama, Beck, Vertical Horizon, and many others of similar caliber, spanning from the late 1960s and into 2001. The station was alternately titled World Class Rock, which they stuck with for their lifespan. They had a very small staff who ran six-hour shifts (a change from the otherwise normal four-hour shift that most jocks took), with program director Nicole Sandler taking the afternoon shift, and Andy Chanley handling the mornings from 5:30 AM until well after noon.

In late 2000, after Clear Channel merged with AMFM, it was determined that 103.1 FM had insufficient coverage for the Los Angeles basin. Sandler realized that her station would be one of the casualties of the merger. It was decided that Channel 103.1 would be the first radio station to go off the air and transition directly to the internet on a full-time web stream at channel1031.com and worldclassrock.com. The broadcast station was sold to Entravision Communications, a company better known for its Spanish language outlets (because Clear Channel found itself over FCC ownership limits due to another merger). Entravision flipped it to Spanish Hits "Super Estrella" under the call letters KSSC/KSSD.

In 2003, Entravision moved the "Super Estrella" format to their newly acquired 107.1 signals from Big City Radio, which today use the call letters KSSE/KSSC/KSSD. 103.1 FM was flipped to Dance Hits as KDL 103.1 using the call letters KDLD/KDLE. The format was modeled after KKDL in Dallas. Groove Radio had been out of the market for several years, and appetites had changed, and message boards accused the programmers of being too mainstream, but the ratings 18-34 were solid given the signal. It certainly caused enough competition to KIIS to gain Clear Channel's attention. Clear Channel stepped in again and paid Entravision to change the format to a more Rock leaning format, eliminating the competition with Clear Channel's KIIS and directing it toward CBS Radio's KROQ-FM.

Indie 103.1

On December 25, 2003, at 11 PM, KDL suddenly rang out with the words "James Brown is dead!" and "Indie 103.1" was launched, with The Ramones' "We Want The Airwaves" and The Clash's "This Is Radio Clash" being the first two songs played, which were followed by a list of new songs that had never seen commercial airplay before setting the tone for what would become a musically adventurous and rebellious radio station. The first employees were program director Michael Steele, music director Mark Sovel and TK.

For a month, the station ran with no commercials or DJs and featured only the voices of listeners from phones messages left on the request line voice mail. Many of the phone messages were angry listeners yelling "You guys suck!" and "What happened to 'KDL the party station'!"

The logo for "Indie 103.1" was designed by "André the Giant Has a Posse/OBEY Giant" street artist Shepard Fairey, who would achieve greater fame as the designer of Barack Obama's "Hope" poster for his 2008 presidential campaign.

The station began as a collaboration between Entravision and Clear Channel. Clear Channel primarily handled advertising on the station, but because the organization already owned the maximum number of stations in the Los Angeles market allowed by Federal Communications Commission regulations, the arrangement was terminated in March 2005.[citation needed]

On February 10, 2004, at noon, the first live DJ appeared on "Indie 103.1." The DJ was Steve Jones (Guitarist, song-writer and founding member of The Sex Pistols). Jonesy's Jukebox become famous for its free-form music and Jones' unorthodox delivery style which included long pauses, belches and the frequent whistling of songs.

Within the first year "Indie" (as it came to be known) was airing live original programs hosted by Rob Zombie, Henry Rollins, The Crystal Method and Dave Navarro.

In 2004, Rolling Stone Magazine declared Indie 103.1 "America's Coolest Commercial Station"^[4]

Indie 103.1 quickly grew in popularity among listeners around the Los Angeles area and around the world. Though due to limited signal range it was never a ratings winner, in April 2008 Rolling Stone Magazine voted Indie 103.1 "Best Radio Station" in the country.^[5]

In the former Fox TV show, The O.C., the character of Ryan is seen waking up to Indie 103.1 on his alarm clock. An Indie 103.1 bumper sticker is seen in the cubicle in the movie "Grandma's Boy" and in an episode of the MTV show Punk'd, the Indie 103.1 studios are the place Latin reggaeton star Daddy Yankee gets pranked with Native Wayne and TK.

In March 2006, Dicky Barrett of The Mighty Morning Show was forced out by the station.^[6] He was replaced by Joe Escalante, who called his show "The Last Of The Famous International Morning Shows."

In February 2007 Program director Michael Steele left and was replaced by Max "Mad Max" Tolkoff of 91X repute.

On August 19, 2008, Station Manager Dawn Girocco announced her departure from the station^[7] Starting in October 2008, longtime specialty shows were either dropped ("Feel My Heat," Community Service," "Big Sonic Heaven," "Camp Freddy Radio") or moved to weekends ("Harmony in My Head").^[8] Upon the cancellation of his roots music show "Watusi Rodeo," Chris Morris accused the station of "now being styled as KROQ Jr." in an effort to increase the station's ratings.^[9]

In November 2008, Escalante stated he was giving up the morning show but would continue to host an expanded two-hour version of his legal-advice show, "Barely Legal Radio."^[10]

On January 15, 2009, Entravision made the decision to drop the "Indie" format.^[11][12][13] At 10 am that day, after departing station personalities bade farewell to listeners, "Indie" signed off with My Way by Frank Sinatra. A 5-song loop and a pre-recorded message was then repeated on the air until midnight on January 17, 2009. The message, written by one of the Entravision sales managers and not an actual statement from the staff of Indie 103.1, read as follows:

"This is an important message for the Indie 103.1 radio audience - Indie 103.1 will cease broadcasting over this frequency effective immediately. Because of changes in the radio industry and the way radio audiences are measured, stations in this market are being forced to play too much Britney, Puffy and alternative music that is neither new nor cutting edge. Due to these challenges, Indie 103.1 was recently faced with only one option - to play the corporate radio game. Indie 103.1 has decided not to play that game any longer. Rather than changing the sound, spirit, and soul of what has made Indie 103.1 great, Indie 103.1 will bid farewell to the terrestrial airwaves and take an alternative course. This could only be done on the Internet, a place where rules do not apply and where new music thrives; be it grunge, punk, or alternative simply put, only the best music. For those of you with a computer at home or at work, log on to www.indie1031.com. That's www.indie1031.com and listen to the new Indie 103.1 - which is really the old Indie 103.1, not the version of Indie 103.1 we are removing from the broadcast airwaves. We thank our listeners and advertisers for their support of the greatest radio station ever conceived, and look forward to continuing to deliver the famed Indie 103.1 music and spirit over the Internet to passionate music listeners around the world."

Regional Mexican format

After the demise of "Indie", the simulcast flipped to regional mexican as "103.1 El Gato." The format would later shift to Spanish adult hits as "Jose."

Simulcast

When the signals were synchronized, they consisted of a 3000-watt directional signal in Santa Monica and 2000-watt non-directional signal in Newport Beach. However, in late 2005, an attempt was made to improve the signal by adding an extra 700 watts to the Santa Monica transmitter and removing the gain antenna to provide a non-directional signal. They also relocated the Newport Beach transmitter a few miles south to a mountain south of Newport Beach, giving it 300 watts of power but tripling the height. The Newport Beach transmitter was made directional, sending the signal northeast and southwest. This fixed the problem of poor signal along the coastal cities and in Orange County, California. Nevertheless, the combined signals still have poor coverage in the San Fernando Valley and San Gabriel Valley where KSRY overlaps KDLD, and in the area around Torrance, California where KVYB bleeds over 103.1 in an unprotected service area between the two transmitters.

References

External links

• Query the FCC's FM station database for KDLD
• Radio-Locator information on KDLD
• Query Nielsen Audio's FM station database for KDLD
• Query the FCC's FM station database for KDLE
• Radio-Locator information on KDLE
• Query Nielsen Audio's FM station database for KDLE

Coordinates: 34°00′54″N 118°22′52″W / 34.015°N 118.381°W / 34.015; -118.381