KBLR-FM

KBLR-FM
City Blair, Nebraska
Broadcast area Fremont, Nebraska
Branding River Country 97.3
Frequency 97.3 MHz
First air date 2001
Format Country
ERP 25,000 watts horiz
24,500 watts vert
HAAT 92 meters
Class C3
Facility ID 87840
Transmitter coordinates 41°38′21.00″N 96°12′31.00″W / 41.6391667°N 96.2086111°W / 41.6391667; -96.2086111
Callsign meaning K BLaiR Nebraska
Owner Steven W. Seline
(Walnut Radio, LLC)
Webcast Listen Live
Website rivercountry973.com

KBLR-FM (97.3 FM) is a radio station broadcasting a country music format.[1] Licensed to Blair, Nebraska, United States, the station serves the Blair and Fremont areas with fringe coverage to the northern Omaha metro area. The station is currently owned by Steven W. Seline, through licensee Walnut Radio, LLC.[2] Sister stations are KHUB and KFMT-FM, both licensed to Fremont, Nebraska.

The station signed on in 2001, carrying a satellite-fed adult contemporary format as "Blair Radio." The station was initially owned by Baer Radio, before being sold to Waitt Radio. On December 31, 2002, at Noon, KBLR began to target Omaha by flipping to urban contemporary as "Hot 107.7 & 97.3", and used a translator in Omaha at 107.7 FM (K299AK) to simulcast the station, as KBLR is a rimshot signal from the north.[3] Despite this arrangement, ratings for the station were very high. However, with the pending loss of K299AK due to a new sign-on from Malvern, Iowa on the same frequency, the format was moved to 106.9 FM on December 29, 2006, evolved to a Rhythmic CHR, and rebranded as "Power 106.9." KBLR/K299AK simulcasted the new frequency until February 1, 2007, when it reverted to targeting the northern rural areas of the Omaha market by flipping to country music as "Country 97.3."[4] Waitt would later sell the station to Steven Seline's Walnut Radio. The station has since rebranded to "River Country 97.3."

(KBLR's logo under previous "Country 97.3" branding)

References

  1. ↑ "KBLR-FM Facility Record". United States Federal Communications Commission, audio division.
  2. ↑ "Station Information Profile". Arbitron. Archived from the original on 2010-03-01.
  3. ↑ http://northpine.com/broadcast/archive/news0103.html
  4. ↑ http://northpine.com/broadcast/archive/news0107.html


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