KAMR-TV

KAMR-TV


Amarillo, Texas
United States
Branding KAMR Local 4 (general)
KAMR Local 4 News (newscasts)
Slogan Your Local News Leader
Channels Digital: 19 (UHF)
Virtual: 4 (PSIP)
Subchannels (see article)
Affiliations NBC
Owner Nexstar Media Group
(Nexstar Broadcasting, Inc.)
First air date March 18, 1953 (1953-03-18)
Call letters' meaning AMaRillo
Sister station(s) KCIT
KCPN-LP
Former callsigns KGNC-TV (1953–1974)
Former channel number(s) 4 (VHF analog, 1953–2009)
Former affiliations DuMont (1953–1956)
NTA (1956–1961)
both secondary
NBC WX+ (DT2, 2005–2008)
Transmitter power 400 kW
Height 455.2 m (1,493 ft)
Facility ID 8523
Transmitter coordinates 35°20′33.2″N 101°49′21.6″W / 35.342556°N 101.822667°W / 35.342556; -101.822667
Licensing authority FCC
Public license information: Profile
CDBS
Website www.myhighplains.com

KAMR-TV, virtual channel 4 (UHF digital channel 19), is an NBC-affiliated television station licensed to Amarillo, Texas, United States. The station is owned by Nexstar Media Group; Nexstar also operates Fox affiliate KCIT and MyNetworkTV affiliate KCPN-LP (both owned by Mission Broadcasting) under shared services agreements. All three stations share studios and offices located on South Fillmore Street in downtown Amarillo (across from ABC affiliate KVII-TV), and KAMR's transmitter is located on Dumas Drive (U.S. 87-287) in unincorporated Potter County.

History

KAMR's logo with a list of translators below (c. 1980s).

The station went on the air on March 18, 1953 as KGNC-TV (for Globe-News Corporation (or Company)) and was co-owned by the Amarillo Globe-News along with KGNC-AM 710. It originally operated from studio facilities located on North Polk Street in Amarillo. The station has always been an NBC affiliate but also carried DuMont programming until the network closed in 1956; that year, the station joined the NTA Film Network until it closed in 1961. The Globe-News sold the station to Stauffer Communications in January 1966. In 1974, Stauffer sold KGNC-TV to Cannan Communications, who changed the station's call letters to the current KAMR-TV on November 5th of that year.

Concurrent to Cannan's purchase, the station unveiled a new "arrow 4 logo" that was modified in the early to mid-1980s, as well as the "Action News" branding. In October 1990, though, they retired the "arrow 4" logo and "Action News" branding in favor of the "News 4" branding and a distantly-similar logo to the "4" that they began using in 1998. However, these changes—as well as the adoption of the "Straight Facts, Straight to You" news slogan (the slogan was also used by KMOL-TV (now WOAI-TV) in San Antonio), did little to improve its ratings, as it slid from #2 in 1989 to an ever-more-distant #3 in 1990 (longtime #3 KFDA-TV took over the #2 spot and would surge to #1 by the end of the decade).[1]

After 25 years of ownership, Cannan sold Channel 4 to Quorum Broadcasting in 1999. The station was acquired by Nexstar Broadcasting Group after merging with Quorum Broadcasting in 2003. In late 2005, the station began operating NBC Weather Plus on digital subchannnel 4.2 and until 2008, it was the only Nexstar-owned NBC affiliate to carry the service when it was replaced with a simulcast of MyNetworkTV affiliate KCPN-LP right after NBC Weather Plus shut down due to NBCUniversal purchasing The Weather Channel.

Logo until 2014

The main channel was converted to 720p high definition on May 22, 2017.

Digital channels

Channel Video Aspect PSIP short name Programming [2]
4.1 720p 16:9 KAMR-HD Main KAMR-TV programming / NBC
4.2 480i 4:3 KCPN-SD Simulcast of KCPN-LP
4.3 Laff

Programming

Syndicated programming on KAMR includes Entertainment Tonight, The Dr. Oz Show, Rachael Ray, AgDay, and The Office.

Translators

KAMR serves a large portion of northern Texas, the Oklahoma Panhandle and northeastern New Mexico through many translators beyond its normal 50-mile (80 km) effective radiated power.

New Mexico

Oklahoma

Texas

See also

References

  1. ↑ Amarillo Daily News, especially their February 3–9, 1991 and late October and November 1990 issues.
  2. ↑ http://www.rabbitears.info/market.php?request=station_search&callsign=KAMR#station
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