KKMY

KKMY
City Orange, Texas
Broadcast area Beaumont/Port Arthur/Orange
Golden Triangle
Branding 104.5 Kiss FM
Slogan Beaumont's New Hit Music
Frequency 104.5 MHz (also on HD Radio)
HD2/103.3: Urban "103.3 The Beat"
Translator(s) 103.3 K277AG (Beaumont)
First air date 104.5: 1972 (as KZOM-FM)
103.3: April 29, 1998
Format 104.5: Rhythmic Top 40
HD2/103.3: Urban Contemporary
Language(s) English
ERP 104.5: 100,000 watts
103.3: 90 watts
HAAT 104.5: 233 meters (764 ft)
103.3: 51.3 m (168 ft)
Class 104.5: C1
103.3: D
Facility ID 104.5: 62239
103.3: 51844
Callsign meaning KK MY(ix) (previous format)
Former callsigns KZOM-FM (1/1980-4/1980)
KZOM (1980-1984)
Affiliations Premium Choice
iHeartRadio
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Sister stations KCOL-FM, KYKR, KIOC, KLVI
Webcast Listen Live
Listen Live (HD2)
Website kiss1045fm.com
1033thebeat.com (HD2)

KKMY, "104.5 Kiss FM", is a Rhythmic Top 40 formatted radio station in Orange, Texas. It serves the entire Golden Triangle (Beaumont, Port Arthur and Orange) and is owned by iHeartMedia, Inc..

Station background

The station is playing hit music from iHeartMedia, Inc. Premium Choice's "Wild" Rhythmic format feed, targeted towards a younger audience.[1] This choice of direction pits the station against Cumulus Media's adult-leaning Top 40/CHR KQXY. Before the station went to rhythmic top 40 it was adult contemporary as MIX 104.5.

KKMY-HD2; "103.3 The Beat"

On August 1, 2014, KKMY's HD2 subchannel and FM translator K277AG, which had aired a comedy format, was launched with a R&B/Hip-Hop format as "103.3 The Beat," which is also using programming from the Premium Choice feed. Patterned after its sister station in Houston, KQBT, the translator/HD2 combo is targeting younger listeners as it takes on Cumulus Urban KTCX, who, like sister station KQXY, caters to adult listeners with a conservative playlist.[2]

References

  1. "KKMY Brownsville Kisses Into Town" from Radio Insight (December 26, 2011)
  2. "Beat Launches In Beaumont" from Radio Insight (August 1, 2014)

Coordinates: 30°09′22″N 93°59′10″W / 30.156°N 93.986°W / 30.156; -93.986


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