Juiceman Juicer

The Juiceman Juicer was one of the first products and brands to be sold and built through the infomercial format at the peak of the juicing craze in the summer of 1992.[1] Years later, the Juiceman continues to be discussed in talks about infomercials and their successes.[2][3] The Juiceman show featured energetic pitch man Jay Kordich (1923-2017)[4]. Rick Cesari, the co-founder of Cesari Response Television is considered a pioneer of the informercial industry. His previous company, Trillium Health Products, Inc., attained more than $100 million in sales attributed in part to the direct marketing of the Juiceman Juicer.[5][6]

References

  1. ↑ Jura, Koncius (1992-07-30). "Getting Juiced; Despite the Doubts of Skeptics, Drinking Vegetables Is All the Rage". The Washington Post. Retrieved 2009-03-16.
  2. ↑ Alford, Henry (1993-11-14). "Endpaper; The Pulp Crisi". The New York Times. Retrieved 2009-03-16.
  3. ↑ "The Infomercial Quiz". The Johns Hopkins Newsletter. 2002-03-29. Retrieved 2009-03-16.
  4. ↑ "Juiceman Memorial Fund (Jay Kordich)". YouCaring. June 1, 2017. Retrieved June 14, 2017.
  5. ↑ Roarke, Mike (1997-11-02). "CRTV wrote the book on infomercials".
  6. ↑ Dawson, Donne (1997-12-21). "Shintani signs national infomercial deal".


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