Lado Guitars

An early example of the Lado logo.

Lado Musical Inc. is the official company name of what is otherwise known as Lado Guitars or J.K. Lado & Co. (as seen on early-model headstocks), owned and operated by Joe Kovacic - more commonly known as Joe Lado - in Ontario, Canada.

Joe Kovacic and the Lado story

Joseph Kovacic was born in Croatia in 1945. After serving in the Yugoslav People's Army, he began training as a luthier at the Zagreb School of Guitar Making in Zagreb, Croatia, followed by two years additional training at Crossman Guitar Works in Vienna, Austria.

Joe immigrated to Canada from Croatia in 1968 and began working for Turner Musical Instruments, a division of Gibson Guitars for two years, followed by a job with Hagström Guitars as an inspector for one year.

In 1971, having reached a workable level of English, Joe began his own business called Joe's Strings from a basement shop on Gerrard Street, in Toronto, ON

In 1973, he formed Lado Musical Inc. and opened a retail shop on Kingston Road, in Toronto. In addition to building Lado Guitars, Lado had an exclusive repair contract with C.F. Martin Guitars for all of Canada.

Around 1976, the demand for Lado Guitars had grown so much that he moved to a bigger facility in Scarborough, ON.

The 1981 Lado catalogue shows Lado Guitars to have moved again to a new facility - this time located on R.R. #1 in Uxbridge, ON, with a photographed staff of 13 employees.

In 1987, Lado built a 14’ 3” tall, 309 lb “Earth” model guitar, deemed “largest built and presumably the loudest playable electric guitar” by the Guinness Book of World Records. The record was held from 1987-1991.

The 1988 Lado catalogue shows Lado Guitars to have moved from the Uxbridge factory to a new one on Warden Avenue, in Scarborough, ON.

In 2003, Joe started the Lado School of Lutherie. This was a way to slow down his pace as he was reaching retirement, and also to pass on his unique craftsmanship and trade secrets to a younger generation of luthiers.

Today, Lado Musical Inc. is located in Lindsay, ON.

The story behind the "Lado" name

As his major final assignment as a lutherie student, he built a double bass which, upon completion, he gave to a famous Croatian professional folk dance group called "LADO", named after a Slavic word often used as a refrain in ceremonial songs of Croatia, and is a synonym for words meaning "good", "love", and "dear".

In return for their beautiful handcrafted double bass, the Lado group told Joe that he had their blessing to use the Lado name for his instruments.

Traits of a Lado instrument

Most Lado instruments share some unique characteristics that have defined the company with their unique craftsmanship and styling.

Lado instrument models

Electric guitars

1981 Catalogue

1988 Catalogue (new models)

2003 Catalogue (new models)

Other Models

Electric bass guitars

1981 Catalogue

Other Models

References

  1. Iron Maiden (2013-03-21), Can I Play With Madness (Live Maiden England '88), retrieved 2016-02-11
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