Joanne the Scammer

Joanne the Scammer
Promotional image of Branden Miller as Joanne the Scammer for The FADER magazine in August 2016
Created by Branden Miller
Portrayed by Branden Miller
Information
Full name Joanne Prada
Aliases
  • Joanne the Scammer
  • Miss Prada

Joanne the Scammer, also known as Joanne Prada, is an internet character created and portrayed by comedian Branden Miller. The character gained notoriety for Miller's Twitter account, which posts from the perspective of Joanne, and Miller's Instagram account, which consists of various videos of the character of Joanne.

As of August 2017, his Instagram account has more than 2 million followers and his Twitter account has over 745 thousand followers. His videos and Tweets discuss themes of scamming, being "fake" or "petty", and being a woman of Caucasian descent.

Personal Life

Branden Miller was raised in Hopewell, Virginia, and adopted by Buddy and Veronica Miller. In 2002, his adoptive father passed away due to cancer.

Miller claims he had a difficult time discussing his homosexuality with his classmates, and described himself as "trade", a slang term which describes homosexual African American men who are not flamboyant, as some commonly stereotype gay men, and therefore do not seem homosexual at first sight. He came out to his family and friends after his sister discovered gay porn on his computer, and says he was not shown support from his mother, who claimed his sexuality was unbiblical. Miller discovered that he was adopted at the age of 17, and that he was born to a mother of Puerto Rican descent and a black father of unspecified heritage.

After becoming aware of his adoption, Miller began to dress in drag every day for several months. He dropped out of high school before graduation.[1]

Before creating the character of Joanne, Miller began starring in pornographic videos on "cam sites" at the age of 18, under the pseudonym "Playboi Branden". In his pornographic videos, he would "act straight" in order to appeal to those who fetishized "gay-for-pay" men.[1]

Character

"Miss Prada" and conception

Miller claims that Joanne's creation was inspired by videos made by YouTube personality Chris Crocker, mainly his video "Leave Britney Alone".[2] She was initially created as the character "Miss Prada",[3] and had the role of a prostitute. Miller uploaded videos to YouTube of his character "Miss Prada" and She would often proclaim her infatuation for singer Chris Brown and would make sexual advances towards various men. The character was also inspired by the discovery of his adoption, which he says he wanted to "run away" from. The character also stemmed from Miller's belief that, "Every modern woman is a scammer."[4]

Joanne's appearance typically includes a fur coat and a mid-length blonde wig.

In May 2016, Miller was e-mailed by an anonymous person claiming to work for Twitter, who would "verify" his account if he provided certain information. However, the anonymous person deleted Joanne's account instead. The person asked for $500 in return for the Twitter account, which Miller refused to pay. Eventually, the Twitter handle was returned to Miller and was also verified.[5]

In August 2016, Miller joined the entertainment network Super Deluxe to begin creating a series of videos starring Joanne the Scammer.[6] The first, entitled "Caucasian Living with Joanne the Scammer", stars actress Chelsea Peretti.[7][8][9][10] Miller also starred in an 8-minute long Thelma & Louise-themed short entitled "Khadi & Joanne", which also starred internet personality and comedian Khadi Don, and was produced by Super Deluxe as well.

Reception

Joanne the Scammer has received attention from various notable figures such as Katy Perry,[5] Solange Knowles,[11] Teyana Taylor,[12][13] Ariana Grande,[14] Amber Rose,[3] Rowan Blanchard,[4] Sky Ferreira, Chelsea Peretti,[1] and others. Miller was invited to the 2016 MTV Video Music Awards for his portrayal of the character of Joanne.[15][16] Miller co-hosted Amber Rose's annual SlutWalk Festival in 2016.[17][18]

The Fader describes Joanne as "a fiercely independent hot mess who goes to obscene, hilarious lengths to look out for herself" and "a byproduct of how frightening and lonely the world can feel". Teen Vogue describes the character as "a self-proclaimed 'messy b*tch who lives for the drama'".[14] Paper Magazine calls Joanne "a gorgeously exaggerated meshing of meme culture and the darkness of the deep web and Craigslist with elements of gender fluidity, hip-hop and the ball scene tossed in".[3] The Huffington Post says that Joanne gained popularity through "embezzlement and offensive remarks".[19] BuzzFeed called her "a hilarious and compelling character that has become wildly popular on Twitter".[20]

References

  1. 1 2 3 McDermott, D. "Joanne The Scammer Lives For Drama. Branden Miller Is Just Trying To Live.". The FADER. Retrieved 29 December 2016.
  2. ↑ Staff, People (29 August 2016). "MTV VMAS 2016: Joanne the Scammer, 3 Things to Know". People. Retrieved 30 December 2016.
  3. 1 2 3 O'Donnell, Carey (28 March 2016). "Talking Business With Social Media Prophet Joanne the Scammer". Paper Mag. Retrieved 29 December 2016.
  4. 1 2 Gorton, Thomas (5 May 2016). "Learn how to scam with the internet’s biggest cheat". Dazed. Retrieved 29 December 2016.
  5. 1 2 Pulliam-Moore, Charles. "How Branden Miller, the Man Behind Joanne the Scammer, Got Scammed Off Twitter". Fusion. Retrieved 29 December 2016.
  6. ↑ Deluxe, Super. "Caucasian Living with Joanne the Scammer". Caucasian Living with Joanne the Scammer. Retrieved 29 December 2016.
  7. ↑ McCormick, Luke. "Watch Caucasian Living With Joanne The Scammer". The FADER. Retrieved 29 December 2016.
  8. ↑ Bergado, Gabe (18 August 2016). "Joanne the Scammer breaks into Chelsea Peretti's Caucasian mansion". The Daily Dot. Retrieved 29 December 2016.
  9. ↑ Jung, E. Alex (18 August 2016). "Joanne the Scammer Breaks Into Caucasian Lady Chelsea Peretti’s House". Vulture. Retrieved 29 December 2016.
  10. ↑ McCartney, Claire (18 August 2016). "Watch Joanne the Scammer's New Video: 'Caucasian Living'". Paper Mag. Retrieved 29 December 2016.
  11. ↑ O'Donnell, Carey (1 November 2016). "Solange Knowles Won Halloween Before It Even Happened". Paper Mag. Retrieved 29 December 2016.
  12. ↑ Chau, Thomas. "Teyana Taylor Wins Halloween as Joanne the Scammer". PopCrush. Retrieved 29 December 2016.
  13. ↑ Adhiambo Rogo, Paula (30 October 2016). "Teyana Taylor Dressed Up As Joanne The Scammer For Halloween And It's Hilarious". Essence. Retrieved 29 December 2016.
  14. 1 2 Elizabeth, De. "Ariana Grande's Faceswap With Joanne the Scammer is Pretty Iconic". Teen Vogue. Retrieved 29 December 2016.
  15. ↑ Vibe (27 August 2016). "Joanne The Scammer To Attend MTV VMAs 2016". Vibe. Retrieved 29 December 2016.
  16. ↑ Diaz, Evelyn. "This Is Proof That Joanne the Scammer Is the Diva We All Want to Be". BET. Retrieved 29 December 2016.
  17. ↑ Rose, Amber. "Lineup". The Amber Rose SlutWalk. Retrieved 29 December 2016.
  18. ↑ Bellino, Damian. "Everyone Turned Out and Slayed at Amber Rose's SlutWalk". VH1 News. Retrieved 29 December 2016.
  19. ↑ Finley, Taryn (31 August 2016). "15 Times Joanne The Scammer Was The Messiest B***h Alive". The Huffington Post. Retrieved 29 December 2016.
  20. ↑ Notopolous, Katie. "How Joanne The Scammer Got Scammed Off Twitter". BuzzFeed. Retrieved 29 December 2016.
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