Jinkela

Jinkela (Chinese: 金坷垃; literally: "Golden Clumps of Earth/Golden Clod") is a fertilizer supplement product made in China. Its maker claims that the product can help plants increase the absorption of minerals (i.e. Nitrogen, Phosphorus and Potassium compounds) and have better yields.[1] This fertilizer supplement was sold in Henan Province, People's Republic of China circa 2007, and its advertisement was broadcast on various regional television stations in China. Inspired by its exaggerated television advertisements, netizens in mainland China and Taiwan have made many online parodies (kuso) mocking the product, making it a famous internet meme. Its influence on the cyberculture in Greater China remains to this very day,[1] and its impact has been noted by various mainstream media outlets.[2][3]

The corporation responsible for Jinkela

The creator of Jinkela is a corporation that calls itself "American Shengdiyage Agricultural Group Co., Ltd." (Chinese: 美国圣地亚戈农资集团)1. It has hosted an official website on a site called "Hot Agricultural Business Network" (Chinese: 火爆农资招商网), jinkela.3456.tv, which is now inaccessible. According to the website, American Shengdiyage formed its Chinese Headquarters in Zhengzhou in 2002.[4] However, it was discovered later by netizens that this corporation is in fact a Chinese corporation which has nothing to do with the United States other than its name.[5]

Advertising commercials

Jinkela was not widely known to many people when American Shengdiyage initially released its advertisements online. However, it later became well known in mainland China and Taiwan after several parody videos of it became widespread. There are 7 kinds of Jinkela advertisements available online. The episodes of "American President" and "Jinkela trio" are the most known ones.[5][6]

"Jinkela trio" episode

An American Jinkela distributor is driving a truck but comes across two customers en route, namely an African and a Japanese. The two customers both want this product, and so the American says that he will give Jinkela to whoever answers his question ("What are the advantages of using Jinkela?") correctly. The African says that African agriculture is underdeveloped and requires Jinkela to achieve modernization, while the Japanese says that Jinkela can help Japan achieve agricultural independence. After a brief thought, the American concludes that giving Jinkela to the Japanese may hurt American exports since Japan would no longer require imported American grain. Therefore, the American gives Jinkela to the African, stating that everyone needs to provide assistance towards the underdeveloped African agricultural industry.[7]

Influences on Chinese cyberspace

Catchphrases from the advertisement can be found throughout Chinese cyberspace; for example, the Chinese edition of Engadget used a reference to Jinkela in one of its articles on the LG Prada phone. Its title translates as "Adding Jinkela, one LG Prada is worth two", which comes from "Adding Jinkela, one bag is worth two" in the original advertising commercials[8]

Notes

1.^ In Chinese, San Diego translates as "圣地亚哥" and "圣地亚戈" is its mistyped form at that time. "Shengdiyage" is the Hanyu Pinyin romanization of "圣地亚戈" and is used within its official site.

（San Diego is translating as “圣迪戈”now.）

References

  1. 1 2 "「一袋能抵兩袋撒」 　陸廣告網民迷". TVBS(TVBS). 17 December 2009. Retrieved 19 October 2012.
  2. ↑ 媲美核武「金坷拉」！　非、日互槓奪機密，NOWnews，2010年01月13日
  3. ↑ 这广告太“焦人”(图)，鄭州晚報，2009年12月15日
  4. ↑ 金坷拉產品官方網站 Archived January 1, 1970, at the Wayback Machine.
  5. 1 2 "「肥料廣告亂作大　笑爆兩岸」". Apple Daily (香港蘋果日報). 18 December 2009. Retrieved 19 October 2012.
  6. ↑ "大陸官方 再盯網路假廣告". Commercial Times(工商時報). 26 December 2009. Retrieved 19 October 2012.
  7. ↑ Original Video in Youtube Original Video in AcFun
  8. ↑ LG Prada摻了金坷垃，一機可頂兩機價，癮科技
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